Influencer marketing is tricky for a lot of reasons and one of the biggest challenges is finding an influencer who is the perfect match for your brand. How do you categorize different types of influencers? How do you pick the right type for your brand to work with? What else should you know before youMore

We build the analytics around here so it’s easy for us to get caught up in things from that end of the spectrum. With that in mind, we’ve reached out to some different perspectives on using social media over the past few months, from Instagram influencers to podcasters and more. If you’ve missed any ofMore

Holiday marketing can be tricky: The competition for limited consumer attention seems even steeper this time of year, and it’s easy to fall into the trap of false sentiments your audience will most likely see through, running the risk of putting them off of your brand. We rounded up the best Thanksgiving campaigns we cameMore

The Week in Social #280

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing ‘Tis the season for content auditsMore

Influencer marketing- especially Instagram influencer marketing- is all the rage at the moment, and some campaigns choose more wisely in their influencer partnership than others. One pitch-perfect pair is Link AKC and popular Instagram dog duo (now a dog quartet) Harlow and Sage. The latter star in a one-minute long “Howloween” video showing how LinkMore

The Week in Social #278

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  All about influencers Don’t do the same old kindMore

The Week in Social #277

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing and crisis comms If you’re lookingMore

We build the analytics around here so it’s easy for us to get caught up in things from that end of the spectrum. With that in mind, we’re reaching out to some different perspectives on using social media, from Instagram influencers to podcasters and more. This is an interview with Melissa Kraemer, momager for popular InstagramMore

Few things in life go better together than Halloween and candy, but there’s also a lot of competition out there for a candy company. Smarties decided to step up their game this year by pairing with several bloggers to share some DIY, smarter-than-average (get it?) costumes for kids. Ad Age breaks down the campaign: “TheMore

The Week in Social #276

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On Instagram and video marketing If you’re a B2BMore