The Week in Social #292

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On influencer marketing Influencer marketing is everywhere but thatMore

The Week in Social #290

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  All about influencer marketing There were a ton ofMore

The fitness industry is not particularly known for having a sense of humor, especially when it comes to advertising for protein supplements and bars. It’s mostly a sea of buff torsos and boasts of protein gram counts. KIND bars have always advertised based on their “real food” ingredients and now they’re carrying that approach over toMore

The Week in Social #288

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On social strategy Worried about the recent Facebook NewsMore

Celebrity-brand partnerships are nothing new in marketing, but they have evolved, particularly as younger audiences shift their trust from traditional celebrities to social media influencers. Some celebrities tend to straddle that line, however, with devoted social media followings based not only on their celebrity but also on their online presence. One such man is DJMore

The Week in Social #286

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing Work smarter, not harder; upcycle yourMore

Many brands have strayed from a traditional, reserved brand voice in advertising to embrace weirdness and humor. None fits quite so well with their product as Poo-Pourri does, however; they take a social taboo and tap into the humor around it for their advertising. And this holiday season they’ve enlisted the help of a veryMore

The Week in Social #284

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing There is a lot of contentMore

The Week in Social #283

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On influencer marketing Before you decide to partner withMore

The Week in Social #282

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On storytelling and content marketing If you’re feeling outMore