We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On video marketing If you’ve been experimenting with InstagramMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. All about Facebook and Instagram The best updates onMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On brand strategy and crisis comms Consumers increasingly wantMore

H&M is partnering with Moschino on a new collection due out this fall and they made the announcement via Instagram Live— and via some very big influencers. Designer Jeremy Scott and supermodel Gigi Hadid, to be exact. According to Digiday, Instagram Stories have become traffic drivers for publishers and influencers, making announcing this collab viaMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On influencer marketing Let’s start with important things: 5More

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On brand voice and content marketing Here’s a goodMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. Influencer marketing and algorithms Which level of influencer isMore

People are talking about your brand, sure, but what are they really saying? Sentiment analysis is trying to solve this problem. And while it’s far from perfect- sarcasm is still hard for some people to detect online too- it’s the best way there currently is to keep tabs on the feelings around your brand over time.More

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On Instagram Don’t fear vertical video: Instagram Provides TipsMore

We’ve been doing our best to keep you up-to-date with the latest algorithm changes across platforms- Facebook, Instagram and Twitter- but we haven’t discussed the intersection of algorithms and influencer marketing much. As influencer marketing shows no signs of slowing down, we might as well dive in. Got questions or something we missed? Find usMore