Adidas calls to the new school- social media influencers- using a decidedly old-school method: Billboards and painting on buildings. The Current Daily broke down the campaign: “Each billboard references the influencer’s social media handle and a message directly related to their personal lives that they have shared on social media, with a call to actionMore

Today, we’re incredibly excited to announce that Union Metrics is merging with TrendKite and Insightpool. We’re combining TrendKite’s AI-driven earned media measurement platform, Insightpool’s social influencer data, and our social marketing intelligence to create one company focused on meeting next century’s digital marketing challenges. We love our customers, so before we talk any more aboutMore

Whether you’re a brand looking for influencers to work with or an influencer looking to work with brands, we cover everything you need to know about the matchmaking process between the two. Got questions or something we missed? Find us on Twitter @UnionMetrics. If you’re a brand Why are you working with an influencer, orMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On influencer marketing You know the rule about readingMore

Influencers are so hot right now. Whether they’re the big-time celebrities, the YouTube and Instagram influencers who have become celebrities in their own right, or the micro-influencers focused on their own little niches, you can’t scroll a social media timeline without seeing a partnership post. So if you’re a brand, how do you not onlyMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. All about Instagram’s algorithm The mysterious Instagram algorithm isMore

You can’t log into Instagram without seeing an influencer post somewhere in your feed, and those posts aren’t so uncommon on Twitter or Facebook either. But if you’re the brand, how do you go about finding the right influencer to work with, especially if they’re not a big name you’ve probably already seen working withMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On content marketing Somehow it’s already June (?!) soMore

Measuring influence is one of the hottest topics in social media marketing right now, which means there’s a lot of advice— and a lot of confusion. We’ve written about how you can identify the right type of influencer for your brand before, but we wanted to get into more of how you measure the impact ofMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On Instagram strategy If you struggle to keep upMore