We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On video and other content marketing If you’re considering which kinds of video toMore

To kick off SXSW 2016 our Social Media Manager, Sarah Parker, attended the W2O Group’s PreCommerce Summit. Here are five of her big takeaways from the day of panels, fire-side chats, and ten minute TED-style talks. 1. The unknown audience is becoming known. We’ve all heard the phrase “know your audience” ad nauseam by now,More

For a while now we’ve been writing over on our Tumblr about great social media campaigns we’ve seen in the wild, and we thought you’d like to get a little inspiration from them too. See a great campaign? Tell us about it! You can find us on Twitter @UnionMetrics. Our ancestors may have commissioned portraits of themselves,More

The Week in Social #187

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On influencer marketing and core values. Think you need big cash to hire a big celebrity for the mostMore

The Week in Social #186

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On content marketing. You’ve heard it by now: There’s too much content. We can’t read it all. But: IsMore

The Week in Social #182

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On content marketing and influencer marketing. It’s time for Some Content Marketing Straight Talk, and Stanford Smith of PushingMore

The Week in Social #179

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On content marketing. Just producing good content is no longer enough to get noticed and stay on top: ContentMore

5 questions to ask before trying an influencer campaign or brand partnership

Partnering with an influencer is one of the best ways for a brand to increase their reach across a platform and particularly to a specific audience they’re trying to target. Influencers already speak the language of the space and have a following that respects their tastes and recommendations. Still need proof it’s a good move? Recent researchMore

The Week in Social #158

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  On content and influencer marketing.  Refresh your reading list with theseMore