The industries that have moved more slowly to embrace the social media world have, understandably, been the more highly regulated industries such as law and healthcare. But as social has moved from what some saw as a quirky new marketing fad into a steady part of our daily lives, so too have these industries followed–More
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5 essential & easy social media metrics you should be measuring right now
This post by Union Metrics Co-Founder Jenn Deering Davis originally appeared on the KISSmetrics Blog on April 2, 2012. So your company is now officially participating in social media. You’ve set up a Twitter account, a Facebook page, even a few Pinterest boards. You respond to customer questions, follow fans, post important news, and thank yourMore
This Week in Social Analytics #25
Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from the week in the world of measurement, analytics and social media. Enjoy! Flipping the Funnel: The Four Levels of Influence Tom Webster suggests that marketers have it backwards by focusing on influencers. Instead, perhaps we should payMore
This Week in Social Analytics #23
Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from the week in the world of measurement, analytics and social media. Enjoy! How brands can turn the art of social media scientific As she works with sports teams, leagues, athletes and corporate brands, Amy Martin of DigitalMore
This Week in Social Analytics #13
Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from the week in the world of measurement, analytics and social media. Enjoy! Social Business Intelligence: Positioning a Strategic Lens on Opportunity Dion Hinchcliffe with Dachis Group talks about social media at the intersection of big data andMore
TakeFive with TweetReach – Holly Homer
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The Week in Social Analytics #9
Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy! Influencers Chris Brogan suggests that marketers should stop worrying about how their online influence is scored and start using the social capital they haveMore
This Week in Social Analytics #8
Welcome back to This Week in Social Analytics, our continuing round-up of some of our favorite posts on social analytics, measurement, Twitter and other items that caught our eye over the past week. Enjoy, and please let us know what you think. The New PEO (Paid, Earned, Owned) Media Model Greg Shove, founder and CEOMore
Learn more about your impact on Twitter by understanding retweets and retweeters
One of the best ways to measure engagement on Twitter is by understanding how your tweets (and tweets about you) are retweeted. There’s a lot more to it than just how many retweets you’re getting or what day and time you get the most retweets. You might also want to investigate: Repeat retweeters. Who areMore
Reach isn’t influence. Keep your umbrella handy.
Recently, we read an interesting blog post from Tom Webster about the limits of online influence as he asked for help supporting the people of Christchurch, New Zealand after the terrible earthquake they experienced. (A very worthy cause. Please help him out!) He makes a lot of great points in this post about the weaknesses ofMore