We’ve been talking a lot about impressions lately since we rolled out our new engagement metrics, so we wanted to address a big thing they highlight: Now that you can see your actual vs. potential impressions updated in real time, how do you get more impressions? You obviously can’t strap your followers down and forceMore

A few months ago, we added a new analysis to our Twitter Trackers – the Tweet detail report. You can now see all kinds of useful detail about a Tweet – yours or someone else’s. Learn what kind of response a Tweet got, how many impressions it generated, who engaged with it and when, and more. ThisMore

What are Twitter impressions? Why do they matter? How are they calculated? Twitter impressions are one of the most used and most controversial Twitter metrics social media marketers deal with today. So hopefully, we can help. Here’s a list of our favorite Twitter impressions resources. Get to know how Twitter impressions are calculated, the difference betweenMore

If you’ve ever used any Twitter analytics, you’re probably wondering about the difference between types of Twitter impressions. What are potential impressions compared to actual impressions? And why should you care about potential impressions at all? We can answer these questions. Keep reading. First, some definitions. Reach represents the size of the potential unique audience. Reach removes duplicates from the calculationMore

All TweetReach reporting includes a number of engagement and listening metrics for Twitter. Two of the main metrics we provide are potential reach and impressions. Let’s talk a little more about what reach and impressions are, and why they’re so important to your Twitter strategy. Reach is the size of the estimated potential unique audienceMore