If you hate all things pumpkin spiced, then you’re glad we’re now well into December and the pumpkin spice fury has quieted as peppermint mochas and gingerbread lattes roll onto seasonal menus. Hate or love it, there’s a huge conversation around all things pumpkin spice across the internet and of course on Twitter. And thisMore

The past few years we’ve done a round-up of our favorite Black Friday campaigns to tie into our ongoing Campaigns We Love series, but this year we thought it might be more interesting to look at the conversation around Black Friday over the past few years compared to the growth of #GivingTuesday (the Tuesday after Thanksgiving when socialMore

We’ve been keeping an eye out for our favorite spoopy and creepy campaigns this year to see what we can learn from them. Got a good one we missed? Tell us about it on Twitter @UnionMetrics. Starbucks Witches Brew Frappuccino First came the Unicorn Frappuccino and Instagram embraced its colorful swirls. Now Starbucks is backMore

Cinco de Mayo is on a Saturday this year, and Jose Cuervo is taking advantage of this rarity to launch a campaign getting consumers ready for the big day with a routine of “Cinco-cising” with support from actor James Van Der Beek. (And more, like an entire microsite dedicated to it.) Meant to gently mockMore

We all know the Valentine classics: Candy hearts, wine, chocolates, maybe a cuddly teddy bear and a balloon or two. We also know the romantic stories we love, with partners so devoted they cannot be apart and partners who push each other to be their very best selves. But when does that devotion, or that drive,More

Valentine’s Day marketing can get excruciatingly saccharine and predictable with diamonds and sugar making us all want to hide out until it’s all at least discounted on February 15th. That makes brands like MeUndies who get creative stand out even more. No stranger to UGC- their Instagram bio tells fans and followers to tag them withMore

Holiday campaigns are their own special undertaking, requiring brands to think through what about the season is important to their audience and still relevant to their voice, values and more. A lot of brands play it safe and stick to family values and schmaltz, which is fine but not particularly memorable. We’ve tried to pick outMore

Many brands have strayed from a traditional, reserved brand voice in advertising to embrace weirdness and humor. None fits quite so well with their product as Poo-Pourri does, however; they take a social taboo and tap into the humor around it for their advertising. And this holiday season they’ve enlisted the help of a veryMore

Brand voice isn’t new territory for this blog, but it’s usually discussed as part of a larger strategy rather than focused on individually. Today we’re doing just that and asking a specific question: Should your brand voice change for the holidays? If so, how much? Should you change it just around a specific holiday campaign, orMore

Brands usually go one of two directions with holiday marketing: Sentimental schmaltz, or humor. The memorable ads come when something a little different gets put together, or brands put a new twist on some longstanding tropes. Imagining the inner workings of Santa’s workshop isn’t a new idea, but Air New Zealand put something of aMore