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Hashtags are still the best way to get your content discovered by a larger audience on social media, particularly on Instagram. In this Social Media Summer School session we’ll go over some best practices for hashtags and how measurement can maximize your hashtag impact. Got a question or something we missed? Find us on TwitterMore

Hashtags are the ultimate discovery metric across most of social, but the best practices do differ for each platform. With that in mind, here are all of our best hashtag tips rounded up in one place so you can find what you’re looking for quickly and easily. Got a question about any of them? FindMore

We’ve talked a lot about hashtag strategy and how it’s smart to combine large popular hashtags with smaller niche hashtags to maximize your content’s reach, especially on Instagram. Today we wanted to go a little more into why it’s so important to find the right niche hashtags for your posts and how to find them. A great place toMore

A key part of any social listening program is spotting trends, conversations or issues that are out of the ordinary. Anything that seems different is worth investigating. So how do you identify those issues? How do you know what to look for? One of the best ways to find these trends is to look for hashtagsMore

Hashtags are the key to discovery on Instagram. We’ve said this before, and we’ll keep saying it. Using the right Instagram hashtags can increase engagement with your posts and lead to more followers. So how do you find out which hashtags will work for your posts? Which hashtags will put your posts in front ofMore

For those of us who spend a lot of time immersed in social media, it’s hard to remember the time before the hashtag. Its invention as we currently know and use it is credited to Chris Messina, via this 2007 tweet: how do you feel about using # (pound) for groups. As in #barcamp [msg]?More

The Week in Social #159

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  Big questions and B2B Every marketing challenge revolves around these questionsMore

The most popular #BlackFriday hashtags (and the most mentioned brands!) on Twitter

Whether you’re scouring for deals on social, or you’re a brand who’s trying to get the word out about them, check out these top ten hashtags around the Black Friday conversation on Twitter: #BlackFriday #CyberMonday #KohlsSweeps #deals #giveaway #sale #Samsung #Christmas #Thanksgiving #Retail What sales are being talked about the most? Here are the ten most-mentioned brands and productsMore

NFL fans and Instagram: 5 steps to follow fan activity

To keep your fans’ attention, you’ve got to meet them where they are, and they are definitely on Instagram. User-generated content is an important part of a robust social strategy that engages your fans and followers; it’s exciting for them to know that you’re paying attention to what they’re posting for a sports team thatMore

Quick tip for hashtags at a conference: #smx at a glance

The Search Marketing Expo ( SMX or #smx on Twitter) kicked off yesterday in Las Vegas, and is continuing today. If you’re there now, check out our 7 tips to maximize your conference attendance using Twitter. If you couldn’t make it like us, check out our 5 tips for getting the most out of the hashtag on Twitter for aMore