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The Week in Social #159

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  Big questions and B2B Every marketing challenge revolves around these questionsMore

The most popular #BlackFriday hashtags (and the most mentioned brands!) on Twitter

Whether you’re scouring for deals on social, or you’re a brand who’s trying to get the word out about them, check out these top ten hashtags around the Black Friday conversation on Twitter: #BlackFriday #CyberMonday #KohlsSweeps #deals #giveaway #sale #Samsung #Christmas #Thanksgiving #Retail What sales are being talked about the most? Here are the ten most-mentioned brands and productsMore

NFL fans and Instagram: 5 steps to follow fan activity

To keep your fans’ attention, you’ve got to meet them where they are, and they are definitely on Instagram. User-generated content is an important part of a robust social strategy that engages your fans and followers; it’s exciting for them to know that you’re paying attention to what they’re posting for a sports team thatMore

Quick tip for hashtags at a conference: #smx at a glance

The Search Marketing Expo ( SMX or #smx on Twitter) kicked off yesterday in Las Vegas, and is continuing today. If you’re there now, check out our 7 tips to maximize your conference attendance using Twitter. If you couldn’t make it like us, check out our 5 tips for getting the most out of the hashtag on Twitter for aMore

The Week in Social Analytics #123

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. B2B marketing  The Number One Secret to B2B Content MarketingMore

Marketing your conference across platforms: Twitter, Instagram, and Tumblr

We recently discussed 3 dos and don’ts for running a campaign across platforms, but what about marketing a conference or similar event across platforms? Successfully marketing an event requires tailoring your message for each platform, just as with any successful campaign. We’ll break down some of the specific uses for each platform here, playing toMore

Twitter hashtag best practices

Hashtags are a delightful, double-edged sword. On one hand, they enable you to organize your tweets so they can be found by others interested in the same type of content. On the other hand, they can be hijacked by those looking to capitalize on the popularity of particular hashtag. With that in mind, you’ll wantMore

What to do when your campaign hashtag gets hijacked on Twitter

You’ve planned a Twitter campaign, and you’ve launched it. Now you’re monitoring the conversation. People are using the hashtag! But wait, they are not using it to talk about what you were hoping they would; they have run wild and taken your hashtag with them! We’ve seen it happen before. So what can you do?More

Tracking and planning a Twitter contest using TweetReach

Twitter contests can be a great way to engage with fans and followers of your brand, and hopefully also attract new ones. You won’t know how successful you were, however, unless you take some steps to set things up before you kick things off. (If that’s not you and you’re here hoping for a wayMore