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Don’t let changes with the Facebook News Feed algorithm leave you feeling overwhelmed; take it as an excuse to keep your Facebook strategy fresh! Here are our three best tips for doing just that. 1. Constantly experiment. The month-long Facebook experiment we ran last fall taught us a lot about what was resonating- and whatMore

It’s been a big week for our favorite social media! Two of our favorite sites have rolled out two widely anticipated features. Missed the news? Here’s what’s new. We’ve finally gotten reactions on Facebook. Now you can do more than like a post – you can love, laugh, cry, even be angry. Think of the possibilities.More

The Week in Social #189

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On new research and complying with the FTC. New rules from the FTC means they’re most likely going to startMore

Facebook held its Q4 2015 earnings call this week, and as usual, announced increasingly mind-boggling growth numbers. According to Variety, Facebook users are now watching 100 million hours of video every day. CEO Mark Zuckerberg also said Facebook is “exploring ways to give people a dedicated place on Facebook when they just want to watch videos”. We knowMore

While the ideal in content marketing is to design every piece of creative specifically for where you intend it to live, not everyone has the resources necessary for that. So let’s talk about how to make the most of the resources you have, and be sure your Facebook content works on Instagram, and vice versa. How youMore

As 2015 comes to a close, many of us will spend the next few weeks reflecting on the past year and looking forward to the next. In the spirit of the latter, our Editor-in-Chief Jenn Deering Davis wrote up some of her predictions for social media marketing in 2016. More original content on owned channelsMore

In an effort to practice more of what we preach, we spent the month of November trying some different things out on our Union Metrics Facebook Page to see what works for us organically – we didn’t boost any posts for the whole month – and we thought we’d share those results with you here.More

Keeping up with the changes around Facebook’s News Feed algorithm can be daunting, with new articles constantly coming out around changes in the type of content that Facebook prioritizes. Are photos still getting the best organic reach? Or is it statuses now? But if it’s statuses why do I keep seeing so many posts about how visualMore

This article, written by our Editor-in-Chief Jenn Deering Davis, was originally published on AdWeek’s SocialTimes.  We’ve read dozens of articles citing how many millions of views social video garners every day. We know that teenagers now watch more online video than broadcast TV every week. Adults watch many times more online video now than they didMore

This article, written by our Editor-in-Chief Jenn Deering Davis, was originally published on PerformanceIN.  One of the best things about Facebook is all the metrics we can access through Insights or third-party analytics providers (like Union Metrics!). For brands, it’s a veritable data buffet! However, there are so many metrics that it’s hard to know whichMore