We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On video content marketing Every month the fine folks at Econsultancy do a roundup of 12 best branded InstagramMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On the latest platform updates, and what they mean for brands. Facebook has been experimenting with live video forMore

It’s no secret that Facebook is prioritizing video in its News Feed algorithm and ever since we ran our Facebook November Experiment we found video performs best for us, as well. (Always test best practices on your specific audience, after all.) Months later, video still performs better for us than any other form of content we’veMore

The Week in Social #188

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On Snapchat and Facebook video Been ignoring Snapchat? Andrew Hutchinson breaks down How Snapchat’s Evolving, One Small Update at aMore

Facebook held its Q4 2015 earnings call this week, and as usual, announced increasingly mind-boggling growth numbers. According to Variety, Facebook users are now watching 100 million hours of video every day. CEO Mark Zuckerberg also said Facebook is “exploring ways to give people a dedicated place on Facebook when they just want to watch videos”. We knowMore

Predictions for social marketing in 2016 were full of the continued growth of social video, and there’s no shortage of blog posts and experts in Twitter chats encouraging brands to do more with video. But once you’ve got your video content marketing plan and started producing and sharing, how do you know it’s working? We’reMore

In an effort to practice more of what we preach, we spent the month of November trying some different things out on our Union Metrics Facebook Page to see what works for us organically – we didn’t boost any posts for the whole month – and we thought we’d share those results with you here.More

So you want to get into video content marketing. Those who are excellent at video content marketing make it look easy, leaving the uninitiated with high hopes and a crushing sense of reality once they start researching the work that goes into a well-executed and branded piece of video content. Should you be live-streaming? OnMore