The Week in Social #233

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  All about video marketing (and Facebook metrics) If yourMore

The Week in Social #229

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On influencer marketing Influencer marketing might be new toMore

Although Facebook is constantly tweaking their News Feed, there are many principles of Facebook marketing that have held consistent over the years (like knowing your specific audience) and with that in mind, we’ve rounded up all of our best marketing advice for brands on Facebook. Got a question we don’t cover here? Ask us aboutMore

If there’s one social platform you should experiment on above all others, it’s Facebook. With constant tweaks to the News Feed algorithm, mixing up your Facebook strategy at least a little bit can help keep you in the feeds of your fans and followers. With that said, it still pays to pay attention to theMore

The Week in Social #225

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On what marketers need to know this week MostMore

The Week in Social #223

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On all things video Live-streaming video has a bigMore

Some brands just have a leg up on their content and the London Zoo- with all of their access to cute and fascinating animals- is definitely one of them. While the zoo had been broadcasting via Periscope, they’ve recently switched over to Facebook Live where they have a more established and engaged audience, according to Econsultancy. EconsultancyMore

Denny’s social media strategy gets a lot of press for good reason: They’ve definitely found their brand voice and they aren’t afraid to experiment. This has earned them accolades both from industry pros and users for their approach on platforms such as Tumblr. Their latest venture was putting their spokespancake, Pancake, on Facebook Live earlier thisMore

The Week in Social #215

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On Instagram Stories and other updates Over a week into it, here’s a greatMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. All about video Ah, the much lauded and elusive viral video. How do youMore