The Facebook algorithm is what most marketers have a lot of anxiety around these days. Knowing as much as possible about how the algorithm works gives marketers an edge, but it can also be hard to keep the changes straight. With that in mind we’ve written posts to keep you up-to-date- both specifically about howMore

Statistics around Facebook video viewing show that most users watch videos with the sound off (85% according to this Digiday piece from 2016), but not all best practices apply to your brand. How do you determine if adding captions to your Facebook videos is worth it for your brand? Let’s walk through it. Got questionsMore

The Week in Social #275

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing and engagement UGC (or user-generated content)More

Whether your brand is looking to finally dive into the social video waters, just dip your toes in, or add some new formats into your established social video strategy (sorry we dried up on the water metaphor), we’re covering all of the latest platform updates and strategies. Got a question or something we missed? Find usMore

The Week in Social #267

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things content marketing How do you tellMore

We love a good social experiment around here (as in with our social media, not performed on our coworkers) so a few months ago we started hosting regular office hours on Facebook Live, testing different times until we landed on a regular biweekly slot at 2pm PT/4pm CT Thursdays with a casual, Q&A happy hour.More

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On video marketing If you’d gotten comfortable with Facebook’sMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On live-streaming, especially Facebook Live For B2B brands whoMore

The Week in Social #240

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.   All about Facebook Facebook announced some more tweaksMore

Social media platforms are constantly evolving and they can be tricky to keep up with if it’s not your job to know everything that’s new. Fortunately for you that is our job and we’re happy to share our knowledge! So without further ado, here’s everything that’s new with Facebook so far this year. Got aMore