Social media platforms are constantly evolving and they can be tricky to keep up with if it’s not your job to know everything that’s new. Fortunately for you that is our job and we’re happy to share our knowledge! So without further ado, here’s everything that’s new with Facebook so far this year. Got aMore

The Week in Social #229

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On influencer marketing Influencer marketing might be new toMore

Last year we spent the month of November experimenting with our approach to Facebook and we wrote about our results in the appropriately titled 5 things we learned from our November Facebook experiment. A lot has changed with Facebook since then and we’ve been experimenting with new approaches and features accordingly. Here’s what we’ve learned so far.More

This blog post is part of a multi-part series where we’re going to highlight some of our favorites ways to get more engagement on our favorite social media. Here’s Facebook.  First things first: Set up your baseline In order to boost engagement on any platform, you need a baseline to start from. So the firstMore

This article, written by our Editor-in-Chief Jenn Deering Davis, was originally published on PerformanceIN.  One of the best things about Facebook is all the metrics we can access through Insights or third-party analytics providers (like Union Metrics!). For brands, it’s a veritable data buffet! However, there are so many metrics that it’s hard to know whichMore