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This football season, Twitter and the NFL have teamed up to livestream Thursday Night Football games on Twitter. Twitter users can watch the game in their Twitter app on their phones, computers, even their TVs. The game is shown live, alongside a constantly moving stream of Tweets about the game. It’s a fun, interactive experience,More

We’ll be at Social Media Marketing World in San Diego this week! Billed as the world’s largest social media conference, SMMW features all kinds of exciting social media marketing content, presenters and brands. It’ll be a great time and we’re excited to be a part of it. Will you be there? Come find us inMore

The 2016 NCAA men’s basketball champion will be crowned tonight! We’ve been monitoring tweets about all the March Madness action since Selection Sunday on March 13. And tonight, the top two teams – Villanova and UNC – will compete for the NCAA tournament championship. So, how do the top two teams stack up on Twitter? Let’s takeMore

As we head into the Final Four, let’s check in on how March Madness is doing on Twitter. More than 4.75 million March Madness tweets have been posted by fans so far in March. The biggest single day – at least until now – was March 18, during the first round. Here’s a streamgraph showingMore

To kick off SXSW 2016 our Social Media Manager, Sarah Parker, attended the W2O Group’s PreCommerce Summit. Here are five of her big takeaways from the day of panels, fire-side chats, and ten minute TED-style talks. 1. The unknown audience is becoming known. We’ve all heard the phrase “know your audience” ad nauseam by now,More

It’s Selection Sunday and that means one thing for basketball fans everywhere – the start of March Madness. The 2016 NCAA tournament begins this week. 68 men’s teams and 64 women’s teams will be selected to participate in the tournament, and the ultimate winners will be crowned in early April. So, what does Twitter thinkMore

Every year we bring you our recommendations for panels and more you might want to attend while you’re in town for all the rest of the SXSW madness. Without further ado, here are our picks for 2016 that center around social media marketing and more.  Friday, March 11, 2016 3:30pm-4:30pm | Deep Web and Dark Social:More

SXSW is approaching and we’re excited to announce that we’ll be hosting our second annual Metrics and Mimosas brunch in Austin during SXSW Interactive. Merle will once again be our gracious host for sausages, beer cheese and of course, metrics and mimosas. If you’ll be in town, we’d love to see you there! If you’d like anMore

If you’re running an event like a conference, social media provides the perfect venue to help you communicate with attendees, promote your event, and collect important feedback. So how can you take advantage of all that social has to offer, while making sure you’re getting what you need from it? Here are our four waysMore

Just a few more days until the Super Bowl! We’ve been monitoring all the advertisers across social media as they’ve teased or unveiled their commercials for the big game. There are currently 41 official Super Bowl advertisers, which includes Pepsi, who is sponsoring the halftime show. Of the 40 brands running commercials, 34 of themMore