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Just a few more days until the Super Bowl! We’ve been monitoring all the advertisers across social media as they’ve teased or unveiled their commercials for the big game. There are currently 41 official Super Bowl advertisers, which includes Pepsi, who is sponsoring the halftime show. Of the 40 brands running commercials, 34 of themMore

So you’re probably aware that a little movie called “Star Wars: The Force Awakens” opens this week. You’re probably also aware that this movie is a pretty big deal and a lot of people seem to be excited about it. So, how excited are they? Let’s take a look at what Twitter can tell us.More

Last week the Union Metrics Editorial Team- Editor-in-Chief Jenn Deering Davis and Social Media Manager Sarah A. Parker- attended SocialPro in Las Vegas, and came back with some handy tips to consider working into your social content marketing strategy going forward. There were a ton of great presenters sharing expertise on a range of topics- JennMore

Now that you know about Echo, we wanted to show you what, exactly, you can do with it. We’ll be sharing a series of stories told through Echo’s data and visualizations.  Feel free to ask us any questions you may have in the comments below, or find us on Twitter @UnionMetrics. You can learn moreMore

Twitter and the 2015 MTV VMAs

How many tweets did fans post about the MTV VMAs yesterday? A LOT. There were more than 11.5 million tweets posted about the VMAs during the 2.5-hour show and 20.9 million tweets during the full day on Sunday. A few other highlights: Kanye West announced he will run for president in 2020, and generated 2.8 million tweetsMore

Everything you need to know about Twitter for conferences

We’ve written quite a bit about Twitter for conferences over the years, so we thought we’d combine the best of our existing knowledge with anything new we’ve learned through our own experiences and research. If you have wisdom of your own to share or questions we didn’t cover, leave it in the comments! If you’reMore

Union Metrics San Francisco Crafts for a Cause

On July 2nd, Union Metrics’ San Francisco team visited our local Raising a Reader office to “Craft for a Cause,” and build educational block sets designed to inspire creative storytelling in the classroom and at home for program participants. Raising A Reader’s programs provide books and educational materials, like the block sets we assembled, designedMore

Amazon Prime Day on Twitter

So, how big a deal was Amazon Prime Day today? There certainly was a lot of hype leading up to it. How did it turn out? Let’s see what Twitter thought. On Wednesday, July 15, there were 252,000 tweets about Amazon Prime Day, from more than 145,000 different Twitter accounts. These tweets have generated more thanMore