Across the nation on October 5th, Gilmore Girls fans could indulge in a longtime dream: Free morning coffee from Luke’s Diner, a mainstay of the original show. Netflix sponsored free coffee from 7am-noon at pop-ups inside of established coffee shops, even providing Luke’s Diner hats and apron to staff. This move- heavily promoted on socialMore

Our Marketing team is recently returned from Social Media Marketing World 2016 in San Diego and they brought some great insights back with them which we broke into some categories here. Did you make it to SMMW? Share your insights with us on Twitter, @UnionMetrics. On standout speaker ideas Our Marketing Manager, Lisa Messelt: IMore

Instagram is known for being one of the social platforms with more aspirational content, which makes this campaign from Sonic all the more interesting. Working with Goodby Silverstein & Partners (GS&P) they’ve developed square versions of their new Creamery shakes that will be available for purchase- and delivery!- at Coachella. Why square? Because of Instagram (evenMore

If you’re running an event like a conference, social media provides the perfect venue to help you communicate with attendees, promote your event, and collect important feedback. So how can you take advantage of all that social has to offer, while making sure you’re getting what you need from it? Here are our four waysMore

4 ways to use social media to keep fans engaged year-round

Whether you host an annual event like an awards show or you’re a small business like a dermatologist that only sees patients once a year, social media can help you stay engaged with your fans and customers during non-peak times. These types of events and customer relationships require a very different social media strategy fromMore

The Week in Social Analytics #147

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  On content marketing How to Overcome Content Marketing Struggles [from eMarketer;More