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We wrote a lot in 2016, and through all of our social media marketing advice, analyzing of campaigns, curation of industry news and exciting company and product updates, we wanted to look at our favorites one more time before we move into a new year of new content. Got a favorite from this year’s archives youMore

Just looking at the number of mentions your brand gets week over week and noting if they go up or down isn’t going to give you the best feedback on your social strategy, but looking at deeper forms of engagement will. Why? Let’s break down why you need to measure engagement and not just mentions.More

We’ve added engagement data to Twitter account Trackers! Tweet detail reports now include engagement metrics like actual impressions, clicks, likes, video views and more. These updates to our Tweet detail report mean you can track your Twitter performance all the way from the top of the funnel to the bottom. With this engagement data, youMore

Summer can be a slow time across industries as kids are out of school, families are taking trips, and we’re all tempted to let our minds wander over from our computer screens out into the sun-drenched days outside our windows. So how can you keep up social engagement during this non-peak season? Fortunately, mobile isMore

The size of your audience on social media doesn’t matter if no one is paying attention. In fact, we’ll go so far as to say that how many followers you have doesn’t really matter at all. So it’s time to stop paying attention to your follower counts on social media and instead, spend your timeMore

There’s more to measuring engagement on social media than just counting likes and shares. Depending on your goals, you likely want to aim for one of four different types of engagement. Different posts encourage different behaviors, and you’ve probably find that certain types of content generate certain types of engagement. So, what types of engagement canMore

We’ve covered quite a few different Choose Your Own Adventure type stories across social media in Campaigns We Love, but this Twitter iteration really knocks it out of the park, creating different accounts for each of the possible outcomes in each step of the story—  23 accounts in total! Why didn’t creator Terence Eden goMore

NFL fans and Instagram: 5 steps to follow fan activity

To keep your fans’ attention, you’ve got to meet them where they are, and they are definitely on Instagram. User-generated content is an important part of a robust social strategy that engages your fans and followers; it’s exciting for them to know that you’re paying attention to what they’re posting for a sports team thatMore

The Week in Social Analytics #104

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Connected Customers are Invisible to Those Who Value Demographics [fromMore