Our Social Media Summer School series is coming to a close as Labor Day approaches, so we wanted to make sure you had access to everything we’ve shared in one easy place. So here’s our Social Media Summer School wrap-up, with all of the resources you need in one place, all for free (or theMore

No matter how sophisticated your social media strategy is (or isn’t), you likely have to report on two of the most common social media metrics – followers and engagement. Like us, you probably also have a lot of opinions on the significance and meaning of those two metrics, some of them negative. Followers is tooMore

Who doesn’t want to better reach their target audience on social media? The right analytics can help you learn exactly what you need to create better content and grow your brand’s reach. In case you missed our webinar on this, you can access the recording for free. In it, we discuss why engagement matters onMore

We want to help you keep your social media skills sharp over the summer, which can be a slower season for a lot of industries, so we’re kicking off a Social Media Summer School series. (If it’s a busy time for your brand, you can always bookmark these posts to come back to during yourMore

Announcing another improvement to our Twitter engagement analytics! Your engagement data is now updated in real time in your Trackers and we’ve added even more to help you better understand your Twitter performance. Our Twitter account Trackers now feature the first real-time engagement data for Twitter. You can now also see actual reach and unique engagers for eachMore

We wrote a lot in 2016, and through all of our social media marketing advice, analyzing of campaigns, curation of industry news and exciting company and product updates, we wanted to look at our favorites one more time before we move into a new year of new content. Got a favorite from this year’s archives youMore

Just looking at the number of mentions your brand gets week over week and noting if they go up or down isn’t going to give you the best feedback on your social strategy, but looking at deeper forms of engagement will. Why? Let’s break down why you need to measure engagement and not just mentions.More

We’ve added engagement data to Twitter account Trackers! Tweet detail reports now include engagement metrics like actual impressions, clicks, likes, video views and more. These updates to our Tweet detail report mean you can track your Twitter performance all the way from the top of the funnel to the bottom. With this engagement data, youMore

Summer can be a slow time across industries as kids are out of school, families are taking trips, and we’re all tempted to let our minds wander over from our computer screens out into the sun-drenched days outside our windows. So how can you keep up social engagement during this non-peak season? Fortunately, mobile isMore