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Amazon Prime Day on Twitter

So, how big a deal was Amazon Prime Day today? There certainly was a lot of hype leading up to it. How did it turn out? Let’s see what Twitter thought. On Wednesday, July 15, there were 252,000 tweets about Amazon Prime Day, from more than 145,000 different Twitter accounts. These tweets have generated more thanMore

The Week in Social Analytics #87

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Stop Chasing Shiny Objects, Invest in the ‘Classics’ [from MackMore

The Week in Social Analytics #86

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. 2014 Edelman Trust Barometer [from Edelman] “The technology industry continuesMore

Did Twitter predict Black Friday and Cyber Monday sales results?

There’s been lots of talk lately about whether tweets can predict social and market trends. Recent data have demonstrated links between what’s posted on Twitter and the stock market, flu rates, even election results. So, what can Twitter tell us about shopping and holiday spending? Early reports about this year’s Black Friday and Cyber MondayMore