If you hate all things pumpkin spiced, then you’re glad we’re now well into December and the pumpkin spice fury has quieted as peppermint mochas and gingerbread lattes roll onto seasonal menus. Hate or love it, there’s a huge conversation around all things pumpkin spice across the internet and of course on Twitter. And thisMore

Yesterday the 2018 midterm elections took place across the United States of America— and naturally a lot of people had a lot to say about it on Twitter. We tapped into Echo to track the conversation throughout the day, and thought we’d round up our tweets here and follow up with what the conversation looksMore

For the past year or more it has been the talk of the kitchen: The Instant Pot. But where did it come from? Why does everyone you know suddenly have one? How do they work? To attempt to answer these questions (and likely raise more) we turned to the wise sage of our time, Twitter,More

Even if you didn’t catch the Academy Awards live last night, you’ve probably seen some of the conversation around host Chris Rock, especially if you’ve logged on to any of your social media accounts. Twitter is, of course, where most people go to share their thoughts live, so we took a look at the conversation onMore

We’ve been covering the social conversation around The Golden Globes since 2011, and it has truly been a delight to see it evolve over the past six years. Yesterday saw more than 3.5 million tweets about the Golden Globes, with the biggest spike in tweets coming about an hour before the broadcast ended (9pm CT) according to data fromMore

By now, you’ve probably heard us talking about Union Metrics Echo – our brand new tool to help you explore and analyze anything from Twitter’s archive, instantly. We wanted to show you what, exactly, you can do with it. So here’s one of the lessons we learned using Union Metrics Echo to dig into Twitter data. Want a demo ofMore

Now that you know about Echo, we wanted to show you what, exactly, you can do with it. We’ll be sharing a series of stories told through Echo’s data and visualizations.  Feel free to ask us any questions you may have in the comments below, or find us on Twitter @UnionMetrics. You can learn moreMore

Reminder: See Union Metrics Echo in action tomorrow!

Just in case you forgot to mark it on your calendars, we wanted to remind you that our Echo demo is happening tomorrow! Join us at 9:00 a.m. PDT (4:00 p.m. GMT) for a demo of the brand new Union Metrics Echo. The entire Twitter archive – hundreds of billions of Tweets going back toMore