Whether your job title includes marketing, communications or PR, you work in an increasingly digital world. And that means your earned media and PR activities have an impact far beyond the publications you’re mentioned in, especially on social media. Social media provides a channel for your earned media to spread and generate a whole newMore

Today, we’re incredibly excited to announce that Union Metrics is merging with TrendKite and Insightpool. We’re combining TrendKite’s AI-driven earned media measurement platform, Insightpool’s social influencer data, and our social marketing intelligence to create one company focused on meeting next century’s digital marketing challenges. We love our customers, so before we talk any more aboutMore

Social media allows anyone to talk about a brand. This is one of the great and terrifying promises of social media; it’s democratic and open. For a brand, this promise can be scary – what will customers say if given the opportunity and mouthpiece to say whatever they want? But just as it’s scary, it’sMore