We’ve been talking about Digital PR here on the blog for a while now, but October 7-9th is your chance to talk to us about it in person at the PRSA International Conference (#PRSAICON), happening here in our very own Austin, Texas. If you’re a customer and you’re already registered (or just local) let usMore

If you’re a regular reader of our blog then you know how important social media is; for smaller brands it can even be most of your PR strategy. Union Metrics co-founder- and now Head of Social Customer Experience at TrendKite- Jenn Deering Davis spoke on the power of social media when it comes to PR in aMore

Mark your calendars for Tuesday, September 25th because Union Metrics Co-Founder Jenn Deering Davis will be on the next TrendKite webinar discussing how you can tell impactful stories with social-powered PR. What’s on the agenda? Grow your brand: Track effective social engagement metrics and reach your audience Increase your reach: Create meaningful content to spread your brand’sMore

Whether your job title includes marketing, communications or PR, you work in an increasingly digital world. And that means your earned media and PR activities have an impact far beyond the publications you’re mentioned in, especially on social media. Social media provides a channel for your earned media to spread and generate a whole newMore

We’ve already talked about Digital PR and how it’s everything most communications professionals are responsible for in their jobs, but how exactly does social fit into the Digital PR landscape? We break it down. Got questions or something we missed? Find us on Twitter @UnionMetrics. What’s Digital PR? If you haven’t been part of ourMore

You may have noticed we’re talking a lot about Digital PR lately and we wanted to dig a little more into the concept and what it can do for your brand. Got questions or something we missed? Find us on Twitter @UnionMetrics. What Digital PR is It’s no secret that all aspects of communications haveMore

It used to be that sending out a press release was the whole conversation; ship it and the story formed around it. Brands and those who were in charge of their messaging were in control of the story from beginning to end. The press release was the end of the conversation. Now sending out aMore

Miss yesterday’s webinar on Digital PR? Now you can watch it on-demand here. What did we talk about? Here’s what was on the official agenda: It’s time to do social for PR right: Target influencers and measure full social impact to create authentic relationships with your customers and media contacts Scale marketing intelligently: Use the learnings fromMore