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Social media is a necessary part of a comprehensive marketing plan, and any comprehensive marketing plan needs benchmarks to know where it stands in terms of its competitors and its overall success. Unfortunately, research still indicates that marketers struggle to set and monitor social benchmarks, but fear not if you’re one of them, because we’re hereMore

The Week in Social Analytics #140

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  On content marketing  7 Types of Content You Still Aren’t CreatingMore

The Week in Social Analytics #138

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  On campaigns and measurement  Beyond Impressions and Reach: Connecting Campaigns toMore

The Week in Social Analytics #136

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  Marketing strategies  If Your Holiday Campaign Failed, Start Working on NextMore

The Week in Social Analytics #132

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  Brand Loyalty Building Brand Loyalty in the Digital Age [fromMore

This Week in Social Media Analytics #63

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Simple Errors in Social Marketing Alienate UK Users [from eMarketer;More