The Week in Social Analytics #114

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. 5 Measurement Pitfalls to Avoid [from Mashable; written by Eliza Berman]More

The Week in Social Analytics #87

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Stop Chasing Shiny Objects, Invest in the ‘Classics’ [from MackMore

In case of emergency: Airlines and crisis communication on Twitter

What airlines should look for on Twitter and what to measure, before, during, and after a crisis Social media is both a blessing and a curse in a time of crisis. While companies are able to rapidly disseminate information, share updates, and directly interact with the public in real time, misinformation can also spread likeMore