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We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing It’s always a good idea toMore

If you’re a brand on social media, you should have a crisis communication plan in place. If you don’t, there’s no time like the present to get that done! Here’s how to ensure you’re prepared for a social media crisis. While you’re crafting that plan or checking in on and refreshing an existing one, youMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing Here are The 4 Ways toMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing Familiar with the concept of contentMore

There’s the known unknowns- in this case, crisis communication plans your brand should already have in place- and the unknown unknowns. Sometimes things can pop up out of nowhere for your brand. How can you be prepared for something you can’t even anticipate? This post is here to help you prepare for exactly that. GotMore

It’s every marketer’s worst nightmare: You plan the campaign, all the pieces are in place, then you launch and. . .no one shows up for your party. So what happens next? Do you tell your boss their invitations got lost in the mail? (Note: We do not recommend this approach.) It’s time, unfortunately, to faceMore

The Week in Social #239

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.   On visual marketing and crisis comms A consistentMore

The Week in Social #232

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.   On influencer marketing and social crisis As we always say:More

The Week in Social #225

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On what marketers need to know this week MostMore

If the last time you looked at your social media crisis plan was more than six months ago, it’s time to review it. Don’t have one? There’s no time like the present. Do you have a plan for every kind of social crisis? You should have specifics in place for each of the following situations:More