We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On brand strategy and crisis comms Consumers increasingly wantMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On influencer marketing Let’s start with important things: 5More

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. Influencer marketing and algorithms Which level of influencer isMore

People are talking about your brand, sure, but what are they really saying? Sentiment analysis is trying to solve this problem. And while it’s far from perfect- sarcasm is still hard for some people to detect online too- it’s the best way there currently is to keep tabs on the feelings around your brand over time.More

There you are, just minding your own business as a brand when a crisis strikes. Sometimes in hindsight it’s something your brand should have seen coming and prepared for. Other times it’s out of the blue and not something you could plan for, exactly, like Crockpot’s recent issues around the death of a popular characterMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On all things video marketing If you’re considering addingMore

It’s not great for a company with “chicken” in its name to run out of chicken, but that’s what happened to KFC in the UK this week. Brand crises are rarely predictable, so any planning done ahead of time has to be tailored to the situation at hand (which doesn’t mean your brand shouldn’t haveMore

What to do when you fail

It’s inevitable and yet we all pretend like it will never happen to us: Our campaigns will always do well, we don’t need any systems in place for coping with our failures, professional, personal or otherwise. And we always learn how wrong we are just a little too late. So rather than trying to pretend like failureMore

The Week in Social #291

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things algorithms First things first: Michael Altiero asks WhatMore