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The Week in Social #225

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On what marketers need to know this week MostMore

If the last time you looked at your social media crisis plan was more than six months ago, it’s time to review it. Don’t have one? There’s no time like the present. Do you have a plan for every kind of social crisis? You should have specifics in place for each of the following situations:More

The Week in Social #217

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On Facebook, Instagram and how to deal with theirMore

Crisis communication isn’t new, but handling crises over social media still is. Over the years on this blog, we’ve talked about several different types of crisis situations and how to respond to them on social, but we’re due for an update. Got a question about social media crisis communication you don’t see covered here? Tell us about itMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On the latest platform updates, and what they mean for brands. Facebook has been experimenting with live video forMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On Facebook and algorithms. Bookmark this and incorporate these tips into your social crisis comms plan: 10 tactics forMore

A key part of any social listening program is spotting trends, conversations or issues that are out of the ordinary. Anything that seems different is worth investigating. So how do you identify those issues? How do you know what to look for? One of the best ways to find these trends is to look for hashtagsMore

This post, written by our Editor-in-Chief Jenn Deering Davis, was originally published on iMedia Connection and is republished here with permission.  Running social media for a brand can be a daunting challenge. Even on a good day, you often have to respond to unhappy customers with very public complaints, all while keeping a smile onMore

The Week in Social #184

It’s a new year, and The Week in Social is back! We hope everyone had an excellent holiday, and we’re ready to once again share with you the best things we got our eyeballs on this week. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On the law. In case youMore

The Week in Social #183

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On looking ahead. You’ve seen them around; cinemagraphs are like GIFs, only with a more elegant feel since onlyMore