Taking time away from social is crucial for your health, happiness and general well-being but it can also feel like you’re letting your customers, fans and followers down if you aren’t available to them 24/7 on social, even during the holidays. How do you strike the right balance between being a responsive brand and alsoMore

The Week in Social #277

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing and crisis comms If you’re lookingMore

Whether or not your brand is active on Twitter, Twitter data can be a valuable resource for your team. One of our favorite use cases for Twitter is using it for an early warning system. Think of Twitter as the canary in your social coal mine. Twitter provides marketers a searchable record of what the world thinks about anythingMore

The Week in Social #272

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  All about video eMarketer reports on the latest InstagramMore

The Week in Social #271

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On crisis comms Here’s the one big question thatMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On what brands need to know We talk aboutMore

We’ve written about crisis communication quite a bit over the years, especially how a comprehensive social listening program can help identify issues before they become bigger problems. Now that we’ve added sentiment analysis to our Social Suite, we wanted to explore exactly what sentiment data can do for crisis communication across all stages. Got aMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing It’s always a good idea toMore

If you’re a brand on social media, you should have a crisis communication plan in place. If you don’t, there’s no time like the present to get that done! Here’s how to ensure you’re prepared for a social media crisis. While you’re crafting that plan or checking in on and refreshing an existing one, youMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing Here are The 4 Ways toMore