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Measuring participant influence through amplification on Twitter

We recently upgraded the contributor metrics available in our TweetReach Pro Trackers. Among other metrics we’re now surfacing are new contributor amplification measures, including amplified impressions and an amplification┬ámultiplier. Our objective with these new contributor metrics is to help you find people who are driving conversation and engagement around your campaign or brand. Because, dependingMore

New contributor reporting in TweetReach Trackers

We’ve upgraded our TweetReach Trackers to include a new way to find out even more about who is tweeting about your campaign, your client or your company. Ever wanted to know who’s creating the most popular content and driving the most engagement in the conversations about your campaign? Our new Tracker contributor reporting can helpMore

New contributor pages in TweetReach Tracker

TweetReach Trackers now have contributor detail pages! Take a look: The new contributor page includes influence metrics like Klout scores, number of followers and Twitter lists, as well as basic profile information. We’ve also included share of voice stats for the Tracker – both the number of tweets and overall impressions contributed. Finally, you canMore