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You spend a lot of time on content – developing it, sharing it, analyzing it. To get even more from your content, you should think how you can repurpose older content to reshare again now. Think of all the people who missed it the first time around! We bet there’s still some life left in yourMore

No matter how much great content you produce, it’s going to waste if your audience isn’t seeing it. Promoting it on social media is one piece of the promotional puzzle that’s important to drive leads to your blog and back to your website (you know, in that perfect world where this always happens). Here areMore

No matter where you post it, good social content is really just good content. What makes something good for Twitter isn’t that different than what makes it work on Instagram or Facebook or Tumblr. Our new multi-channel social strategy survival guide breaks down how to create the right kind of social content, discussing everything from what toMore

The Week in Social #178

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On content marketing. Working on a content strategy for 2016? Demian Farnworth cautions that you Don’t Create Your ContentMore

The Week in Social #161

It’s Friday the Thursday before an observed July 4th holiday here in the U.S., and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about itMore

The Week in Social #160

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  On big questions, social media crisis, and the law. Better ClientMore

The Week in Social Analytics #155

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  On content strategy, content marketing, and storytelling.  Content Strategy vs. ContentMore

The Week in Social Analytics #150

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  On social media marketing.  The first step in social media marketingMore

The Week in Social Analytics #143

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  This week it’s a lot about content marketing.  Discomfort (And ContentMore

5 ways to make the most of snapshot reports

Our snapshot reports are a great way to get some quick analytics about a conversation or topic on Twitter, and we want to help you get the most out of them that you can! Here are five ways to make the most of your snapshots. 1. Maximize your results Take your snapshot as soon asMore