It’s that time of year again: Time for end-of-year audits for your content, on your blog and across your social accounts. We’ve been breaking down different aspects of reviewing your 2017 and planning for 2018 over the past few weeks and we wanted to put everything together in one easy place for you to reference.More

Last week we shared our best advice for how to plan your 2018 content calendar, so this week we’re getting into how you can plan your social content to fit around that calendar. Got questions or something we missed? Find us on Twitter @UnionMetrics. Look at stats for 2017 Every good plan starts with anMore

That creeping sensation you may be feeling isn’t just because it’s the spookiest month of the year, but because October means it’s almost November and that means the holidays are breathing down your neck. Do you have a holiday content calendar ready to go, planned and approved? If you don’t, there’s no need to panic.More

There is endless writing advice out there, and with an endless amount of anything you can find an endless amount of contradiction. Writing social copy isn’t the same as other types of writing; you need to keep in mind the best practices and constraints of the particular platforms you’re working with. With that in mind,More

Having a CEO who’s active on social can do a lot for your brand, boosting your visibility and putting a human face and voice on it. There are things a CEO can say as a person that wouldn’t come across as authentically coming from a brand. On the other hand, a CEO active on social is openMore

Campaigns and content marketing playbooks from big brands can be equally inspiring and disheartening— oh, the things you could do for your brand if only you had the resources! But it’s better to concentrate on the inspiration, so we wrote a quick guide on how you can borrow from the big brands, even when you’reMore

Consumers increasingly want to do business with brands whose values match their own. Chances are your brand has some strong values around it from its founding, or that you can think of when you think of your team. By clearly communicating these values, you can strengthen your relationship with your existing customers and attract new,More

Audits aren’t just for your blog: Auditing your social content gives you the best idea of which content is resonating with your audience and which is falling flat, so you can incorporate more of the former and improve or cut out the latter. So how exactly do you conduct a social audit? We’re glad youMore