The Week in Social #293

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things brand strategy  A content marketing planMore

What to do when you fail

It’s inevitable and yet we all pretend like it will never happen to us: Our campaigns will always do well, we don’t need any systems in place for coping with our failures, professional, personal or otherwise. And we always learn how wrong we are just a little too late. So rather than trying to pretend like failureMore

The Week in Social #291

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things algorithms First things first: Michael Altiero asks WhatMore

It’s that time of year again: Time for end-of-year audits for your content, on your blog and across your social accounts. We’ve been breaking down different aspects of reviewing your 2017 and planning for 2018 over the past few weeks and we wanted to put everything together in one easy place for you to reference.More

Last week we shared our best advice for how to plan your 2018 content calendar, so this week we’re getting into how you can plan your social content to fit around that calendar. Got questions or something we missed? Find us on Twitter @UnionMetrics. Look at stats for 2017 Every good plan starts with anMore

That creeping sensation you may be feeling isn’t just because it’s the spookiest month of the year, but because October means it’s almost November and that means the holidays are breathing down your neck. Do you have a holiday content calendar ready to go, planned and approved? If you don’t, there’s no need to panic.More

There is endless writing advice out there, and with an endless amount of anything you can find an endless amount of contradiction. Writing social copy isn’t the same as other types of writing; you need to keep in mind the best practices and constraints of the particular platforms you’re working with. With that in mind,More

Having a CEO who’s active on social can do a lot for your brand, boosting your visibility and putting a human face and voice on it. There are things a CEO can say as a person that wouldn’t come across as authentically coming from a brand. On the other hand, a CEO active on social is openMore