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We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On video and other content marketing If you’re considering which kinds of video toMore

You spend a lot of time on content – developing it, sharing it, analyzing it. To get even more from your content, you should think how you can repurpose older content to reshare again now. Think of all the people who missed it the first time around! We bet there’s still some life left in yourMore

No matter how much great content you produce, it’s going to waste if your audience isn’t seeing it. Promoting it on social media is one piece of the promotional puzzle that’s important to drive leads to your blog and back to your website (you know, in that perfect world where this always happens). Here areMore

To kick off SXSW 2016 our Social Media Manager, Sarah Parker, attended the W2O Group’s PreCommerce Summit. Here are five of her big takeaways from the day of panels, fire-side chats, and ten minute TED-style talks. 1. The unknown audience is becoming known. We’ve all heard the phrase “know your audience” ad nauseam by now,More

The Week in Social #191

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On Instagram marketing If you haven’t made Instagram part of your multi-channel visual marketing strategy, you may want toMore

The Week in Social #190

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On content marketing Are you writing too much content? Not enough? The right kinds? How do you even know?More

No matter where you post it, good social content is really just good content. What makes something good for Twitter isn’t that different than what makes it work on Instagram or Facebook or Tumblr. Our new multi-channel social strategy survival guide breaks down how to create the right kind of social content, discussing everything from what toMore

The Week in Social #187

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On influencer marketing and core values. Think you need big cash to hire a big celebrity for the mostMore

The Week in Social #186

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On content marketing. You’ve heard it by now: There’s too much content. We can’t read it all. But: IsMore

The Week in Social #184

It’s a new year, and The Week in Social is back! We hope everyone had an excellent holiday, and we’re ready to once again share with you the best things we got our eyeballs on this week. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On the law. In case youMore