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Marketing your conference across platforms: Twitter, Instagram, and Tumblr

We recently discussed 3 dos and don’ts for running a campaign across platforms, but what about marketing a conference or similar event across platforms? Successfully marketing an event requires tailoring your message for each platform, just as with any successful campaign. We’ll break down some of the specific uses for each platform here, playing toMore

Apple’s WWDC 2014 by the numbers

Chances are you’ve seen some of the big announcements coming out of Apple’s Worldwide Developer’s Conference (WWDC 2014) in San Francisco this week, and we thought we’d take a look at the size of the entire conversation around it. Since the conference started on Monday, 704.6k tweets have been made so far about the WWDC byMore

#CES2014: Brands are back in the big picture

We took an early look at the #CES2014 tweets last week, and now we’re back to give you the bigger picture of everything that happened in Vegas (it doesn’t stay there if you put it on Twitter, and especially if you hashtag it). From the lead up to the show- we started tracking on JanuaryMore

A quick look at early #CES2014 tweets

Speaking of events that happen this time of year, it’s CES week in Las Vegas. (You may recall that we’ve analyzed CES tweets before.) We’ll write more on this as the event continues over the next few days, but we wanted to check on what Twitter thinks about CES so far. Here’s a quick rundown of early CES tweets.More

Twitter hashtag best practices

Hashtags are a delightful, double-edged sword. On one hand, they enable you to organize your tweets so they can be found by others interested in the same type of content. On the other hand, they can be hijacked by those looking to capitalize on the popularity of particular hashtag. With that in mind, you’ll wantMore

Union Metrics out and about

Which conferences and events are you headed to this fall? We at Union Metrics would love to see you if you find yourself in the same place as us in the next few weeks! Here’s our conference schedule for the next month or so. Let’s meet up! Today, we’ll have a table at the ATXMore

Headed to SXSW V2V? So are we!

We’ll be in Las Vegas next week for SXSW’s new V2V conference and we’d love to meet up. Drop us a line, or catch us on Twitter to let us know your plans. Also, check out our founder Jenn Deering Davis’ session on Market Like the Movies (Without the Studio Budget), happening Monday, August 12 at 4:30 p.m. PT.More

7 tips to maximize your conference attendance using Twitter

We’ve covered how you can maximize using Twitter during your conference as a host– now what about as an attendee? Here are some quick tips to maximize your conference experience via Twitter: The basics: Learn the official event hashtag & double-check that you’re typing it correctly: seems simple enough, but you’ll miss out on aMore