Holiday Campaigns We Love

It’s a weird in-between-holidays time for a lot of us, so we thought we’d take a moment to look at our favorite holiday Campaigns We Love this year and what made them work (or not). Got something we missed? Tell us about it on Twitter @UnionMetrics. Google’s Home Alone Hitting the perfect mix of nostalgiaMore

It’s National Yeti Awareness Week, and you can help save the increasingly endangered Yeti through a comprehensive campaign put on by Great Divide Brewing. Happy National Yeti Awareness Week! Visit to see how you can help save the life of Yeti and enter to win our epic prize pack including gear from @YETICoolers, @OutdoorTech,More

If you’re a regular reader of our Campaigns We Love series, you’ll have noticed a theme in our chosen campaigns over the last few weeks as Halloween approached (it has been very spooky). We gathered all of our favorite Halloween campaigns here so you can get inspired for all of your holiday marketing needs, whetherMore

Avocados are delicious, but there’s not a lot of interaction with them beyond cutting them up and eating them. Avocados from Mexico have changed that with a new interactive game that looks like it’s on an iPhone even though it’s on a desktop. It’s a top-secret “found phone” that lets you in on the Avocado SecretMore

It recently came to light from the costuming department of Game of Thrones that to achieve the look of a man who has taken the black- the Night’s Watch- all one need do was head to IKEA for a certain rug. As PSFK tells it: “IKEA has released simple three-step instructions for turning one ofMore

Seasonality can be tricky for brands: You want to be timely and on-topic, but in a way that still fits with your brand and engages your audience. Some brands can go all-in on every season’s big moments, while others might not be able to tap into the content opportunities each season provides as easily. OthersMore

It’s hard to make a message like “please recycle” entertaining and sexy, but Coke manages it in a multi-layered way with its new ad. Not only does the ad tell the love story of two drink bottles- an orange Fanta and a zero-sugar Coke- but it’s also a stop motion video made entirely of recycledMore

Summer is winding down and the school year is getting ready to start back up for many, bringing on the back-to-school campaigns. Converse has smartly combined several different approaches in their latest campaign, getting star of Netflix series Stranger Things Millie Bobby Brown to share “First Day Feels” in a video they’ve also used to createMore

Summer means big budget action movies and smart campaigns to go with them. One of those is Atomic Blonde starring Charlize Theron and Stoli Vodka has partnered with Universal Pictures on a campaign around the film. Marketing Dive breaks it down: “Stoli’s multichannel push around ‘Atomic Blonde’ shows how brands can leverage partnerships with mediaMore