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Since we’re right in the middle of the NBA and NHL playoffs, we thought it was time to check in with Twitter and see how and what some of the leagues’ top teams are doing. Here’s a list of some of our favorite basketball and hockey teams on Twitter and why we love them, in noMore

Crisis communication isn’t new, but handling crises over social media still is. Over the years on this blog, we’ve talked about several different types of crisis situations and how to respond to them on social, but we’re due for an update. Got a question about social media crisis communication you don’t see covered here? Tell us about itMore

This post, written by our Editor-in-Chief Jenn Deering Davis, was originally published on iMedia Connection and is republished here with permission.  Running social media for a brand can be a daunting challenge. Even on a good day, you often have to respond to unhappy customers with very public complaints, all while keeping a smile onMore

IHOP is back in our Campaigns We Love, this time with a clean-your-plate contest going through Valentine’s Day. Per their Instagram: “Want to win some IHOP swag? Enter our Empty Plate Stack Challenge! Grab a group to enjoy All You Can Eat Pancakes. Then snap a pic of your team with your empty plates, upload toMore

Just a few more days until the Super Bowl! We’ve been monitoring all the advertisers across social media as they’ve teased or unveiled their commercials for the big game. There are currently 41 official Super Bowl advertisers, which includes Pepsi, who is sponsoring the halftime show. Of the 40 brands running commercials, 34 of themMore

For an agency, one of the most important aspects of any new business pitch is information. To win a new client, you have to first do your homework. The more you know about a potential client’s business and current marketing, PR or social media strategy, the better prepared you will be to address their biggestMore

For a while now we’ve been writing over on our Tumblr about great social media campaigns we’ve seen in the wild, and we thought you’d like to get a little inspiration from them too. See a great campaign? Tell us about it! You can find us on Twitter @UnionMetrics. TakisUSA has a great storytelling campaign goingMore

From time to time, our Editor-in-Chief Jenn Deering Davis gets a bee in her bonnet about a trend in social media, marketing or analytics. Occasionally one of those bees leads to a new edition of the editor’s column. This is one of those times.  This week, we learned that Twitter is considering adding some length toMore

The holidays are a busy time for everyone, including marketers; you’ve got execute the campaign you meticulously planned out months ago, and hope your Instagram audience responds the way you want them to. So how do you get your brand heard over the hustle and bustle of all the #jingle #bells? We’ve gathered up someMore

Amazon Prime Day on Twitter

So, how big a deal was Amazon Prime Day today? There certainly was a lot of hype leading up to it. How did it turn out? Let’s see what Twitter thought. On Wednesday, July 15, there were 252,000 tweets about Amazon Prime Day, from more than 145,000 different Twitter accounts. These tweets have generated more thanMore