We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On all that video content We all know eliciting an emotional response from our audience makes them more likelyMore

Instagram has been host to a bevy of different creative media approaches- choose your own adventure style film-festival promotions, even a show- but this is the first time a movie has slowly progressed on the platform, 15 seconds at a time, supported by photos that advance and support the unfolding plot. As CNET says, “.More

A few weeks ago, NYC’s museums traded Instagram accounts for a day, looking for parallels within one another’s exhibits to share with each other’s audiences. This is a fantastic alternative to a regular Instagram takeover or influencer campaign that still gives both parties a huge potential audience boost. While the new audience might not beMore

The Week in Social #190

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On content marketing Are you writing too much content? Not enough? The right kinds? How do you even know?More

IHOP is back in our Campaigns We Love, this time with a clean-your-plate contest going through Valentine’s Day. Per their Instagram: “Want to win some IHOP swag? Enter our Empty Plate Stack Challenge! Grab a group to enjoy All You Can Eat Pancakes. Then snap a pic of your team with your empty plates, upload toMore

It’s here! The day social media managers- and anyone else who has multiple Instagram accounts- has been waiting for: Instagram account switching. Once you’ve set yours up, here’s three things you need to know for your brand before you start effortlessly posting, liking and commenting between up to five accounts. 1. Double check who has yourMore

If your brand has only done a little experimenting on Instagram, there’s no time like the present to really do the work and engage with relevant Instagram communities. Worried about how to identify and get to know a new community on Instagram? Want to learn how to participate in a way that won’t get you ignoredMore