Our CEO Hayes Davis just attended SocialPro 2016 in Seattle and gave a presentation on Instagram, which you may have guessed was titled Instagram Insta-Success: Advanced Edition, based on the title of this post. We thought we’d share the highlights and most helpful takeaways with you here. Were you at SocialPro? Tell us what your takeaways are overMore

What can you learn from Instagram comments? A lot, as it turns out! And before you think you need to comb through all of your comments manually, we recently upgraded the comment reporting in our comprehensive Instagram analytics, available through the Union Metrics Social Suite. So crack open a fresh tab, get to your InstagramMore

Gatorade celebrated its 50th anniversary last year by bringing back its iconic “Be Like Mike” advertising, updated for modern audiences on Instagram and Facebook. The original ad ran 23 years ago and they released a remastered version- -along with a series of updated spots. Those are unfortunately no longer available on YouTube, but their #BeLikeMike InstagramMore

Does your Instagram presence fit in with the rest of your visual content marketing strategy? Your social accounts don’t live in vacuums; they need to fit the language and culture of each platform your brand is on while still being easily identifiable as you to the fans and followers who find you there. Our brandMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On platform updates If you’re looking to get into Facebook Instant Articles, this piece from Tamas Torok for SocialMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On Instagram and Facebook Shore up your Instagram strategy with 5 Instagram Tips From Mercedes-Benz, Which Gets Superb EngagementMore

Instagram is known for being one of the social platforms with more aspirational content, which makes this campaign from Sonic all the more interesting. Working with Goodby Silverstein & Partners (GS&P) they’ve developed square versions of their new Creamery shakes that will be available for purchase- and delivery!- at Coachella. Why square? Because of Instagram (evenMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On video content marketing Every month the fine folks at Econsultancy do a roundup of 12 best branded InstagramMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On the latest platform updates, and what they mean for brands. Facebook has been experimenting with live video forMore

Hyperlocal marketing is usually more associated with search than social media, but the latter has an increasing role in it. Local companies have a unique way to capitalize on this, combining more old-fashioned marketing techniques with newer technology. One vegan ice cream company in Austin recently did just that, hosting an “Easter Egg Hunt” from their Instagram page:More