Government agencies are not widely known for their sense of humor and relatability, but the TSA is hoping using the former can increase the latter via their Instagram account. Per Digiday: “We are trying to be professional, but we have a very dry sense of humor at times,” said Bob Burns, social media lead forMore

We’ve noted many times that hashtags are the key to discovery on Instagram. We also know it’s easy to get stuck in a rut of using the same hashtags on your Instagram posts once you figure out which ones your community uses and you establish a good posting cadence. It’s important to take a littleMore

Instagram just rolled out the ability to pinch and zoom in on photos this week and brands are already taking advantage of the ability in their posts. Adweek covered 11 brands who are already experimenting with the feature, also noting: “‘With the zoom feature, there needs to be some inherent reason to look at anMore

The Week in Social #218

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. The latest on Instagram and other platform updates ThisMore

You’ve seen all the buzz about Instagram Stories this week and probably watched a few of the Stories at the top of your feed, but maybe you’re still not sure when you should use Stories versus posting to Instagram as you regularly do. It’s a cool new feature, especially if you don’t have time toMore

Experimenting with different content formats across your social presence is important, but sometimes it can be hard to know where to start with all of the different options available. If you’ve been curious about trying out Instagram’s app Boomerang, here are a few ideas for when to use it: Replace a GIF: Any action thatMore

Cupcake Vineyards is courting a younger demographic with their #TreatToday approach on Instagram, collaborating with Millennial influencers and reposting their photos featuring their wines, in addition to sponsoring popular music festivals like Voodoo Fest in New Orleans: The full lineup for #VoodooFest is out & we're in as the official wine! Can't wait to worship theMore

Should your brand be geotagging your posts on Instagram? Yes! This not only lets interested profile viewers know exactly where your store is located, where your office is or where your products are sold, it lets them know it’s a place they can tag on their own posts too if they’re so inclined. So howMore

We’ve talked a lot about hashtag strategy and how it’s smart to combine large popular hashtags with smaller niche hashtags to maximize your content’s reach, especially on Instagram. Today we wanted to go a little more into why it’s so important to find the right niche hashtags for your posts and how to find them. A great place toMore

In case you missed it, we recently rolled out geo reports (alongside comment reporting) available through the Union Metrics Social Suite. So what exactly can you learn from geo reporting? We’ll share several different ways to use it, and the first is what brands can learn from customer geotags. Got a question, comment or concern? See usMore