The Week in Social #242

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.   On content marketing If you think the onlyMore

Galentine’s Day emerged from the fictional mind of Leslie Knope on Parks and Recreation as a way for women to celebrate their friendships with one another before Valentine’s Day, and it quickly caught on in popular culture, spreading even beyond fans of the show. Proof? Brands are tapping into the holiday to encourage women toMore

Social platforms are constantly updating and it can be frustrating to keep track of not only all the changes, but what the implications are for your brand and its strategy. Since social media is our business, we’re sharing our most up-to-date knowledge with you, in this case with Instagram’s latest features and updates. Here’s whatMore

In order to make your visual content marketing truly sing on Instagram, it’s sometimes necessary to tap into apps outside of those created by Instagram themselves (we’ll go over those too). While many of them were shut down when Instagram changed its API access, there are still a few around worth checking out to seeMore

Few of us can just throw a video up on Instagram and call it a day, guaranteed to see success from adoring fans and followers. We’ve got to be a little more strategic about our decisions, which is why we’ve put together these tips for you to perfect your Instagram video strategy. Got a questionMore

Fall on Instagram involves a lot of changing foliage and decorative gourds, but inspired marketing doesn’t have to stay inside those pumpkin parameters. We found a few great fall campaigns on Instagram worth learning from. Seen one we don’t cover here? Tell us about it on Twitter @UnionMetrics. Vineyards sharing their fall harvest Our friends at Napa ValleyMore

We can’t say it enough: Hashtags are the key to discoverability on Instagram. One of the best ways to get your content discovered by new viewers- while also getting inspiration for your own content going forward- is to experiment with using new hashtags. You don’t just want to slap any old hashtags on your nextMore

Would you delete your best #foodstagram in order to feed the hungry? Land O’Lakes is hoping you will. Food & Wine explains: “With its ‘Delete to Feed’ campaign, Land O’Lakes is hoping to increase awareness around the hunger epidemic in America by scrubbing food photos from the net. The dairy producer, along with The Martin Agency,More

Last Thursday marked the official first day of fall and even if the weather in your area isn’t cooperating with what the calendar says, social media is enthusiastically embracing the change of seasons, including the breweries. If pumpkin beer isn’t your thing, there’s still plenty of Oktoberfest-ing and other seasonal brewery activities to get excitedMore