Social media platforms are constantly evolving and they can be tricky to keep up with if it’s not your job to know everything that’s new. Fortunately for you that is our job and we’re happy to share our knowledge! So without further ado, here’s everything that’s new with Facebook so far this year. Got aMore

Although Facebook is constantly tweaking their News Feed, there are many principles of Facebook marketing that have held consistent over the years (like knowing your specific audience) and with that in mind, we’ve rounded up all of our best marketing advice for brands on Facebook. Got a question we don’t cover here? Ask us aboutMore

Last year we spent the month of November experimenting with our approach to Facebook and we wrote about our results in the appropriately titled 5 things we learned from our November Facebook experiment. A lot has changed with Facebook since then and we’ve been experimenting with new approaches and features accordingly. Here’s what we’ve learned so far.More

Our Social Media Manager recently guest hosted #AtomicChat, discussing Facebook Live for brands. Here are some tips and takeaways from that chat. Find #AtomicChat on Twitter Monday nights at 8pm CT, and find our Social Media Manager on Twitter @SparkerWorks. We know that video is having A Moment in content marketing, and now live-streaming video isMore

This blog post is part of a multi-part series where we’re going to highlight some of our favorites ways to get more engagement on our favorite social media. Here’s Facebook.  First things first: Set up your baseline In order to boost engagement on any platform, you need a baseline to start from. So the firstMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On video and other content marketing If you’re considering which kinds of video toMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. All about Facebook, from Facebook. If you’re still not 100% on how the Facebook News Feed works, here’s HowMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On Instagram and Facebook Shore up your Instagram strategy with 5 Instagram Tips From Mercedes-Benz, Which Gets Superb EngagementMore

It’s no secret that Facebook is prioritizing video in its News Feed algorithm and ever since we ran our Facebook November Experiment we found video performs best for us, as well. (Always test best practices on your specific audience, after all.) Months later, video still performs better for us than any other form of content we’veMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. Just for B2B. It’s easy to get jealous of B2C companies with fun products. How easy it must beMore