You want your brand to be easy to find on Facebook so your fans, followers and customers can answer their questions or yell at you, accordingly. But how, exactly, does the Facebook search work? The News Feed keeps getting updated, so is search changing too? We had the same questions, so we did a little researchMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On Instagram things that aren’t API changes Looking forMore

Statistics around Facebook video viewing show that most users watch videos with the sound off (85% according to this Digiday piece from 2016), but not all best practices apply to your brand. How do you determine if adding captions to your Facebook videos is worth it for your brand? Let’s walk through it. Got questionsMore

We promised you updates on noteworthy algorithm changes as they rolled out, and here we are. Just before the holidays, Facebook released some updates to the ever-changing News Feed that are relevant to marketers. Got questions or something we missed? Find us on Twitter @UnionMetrics. Everything we already knew about the algorithm If you’re notMore

Facebook is constantly tweaking its News Feed algorithm, so occasionally we like to check in with the latest research to see what we can tweak with our own advice for content strategies to help readers do their best on the platform. There are also tried-and-true best practices for Facebook content that need to be revisitedMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things Facebook In keeping up with Facebook,More

Platforms are always releasing new features and it can be hard to keep up, even if you’re a social media super-user. With that in mind we took a look at what we thought were the most interesting new social features launched so far in 2017. Got a question or something we missed? Find us on TwitterMore

If you’re a regular reader of the blog you’ll have noticed by now that we always encourage a spirit of experimentation in how brands approach social media. Plan the majority of your content from reliable data and feedback from your audience, but also leave some room to try new things and have a little fun.More

The Week in Social #240

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.   All about Facebook Facebook announced some more tweaksMore