We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On brand voice and content marketing Here’s a goodMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

Social media marketing is pretty much a given part of any digital marketing strategy at this point, but some industries are further along in their adoption of it than others. Often fear is what holds many brands back from getting everything they can out of social, so we decided to take a closer look atMore

There’s the known unknowns- in this case, crisis communication plans your brand should already have in place- and the unknown unknowns. Sometimes things can pop up out of nowhere for your brand. How can you be prepared for something you can’t even anticipate? This post is here to help you prepare for exactly that. GotMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

There’s a lot to learn from how celebrities present themselves on social media, no matter your brand or industry (it all comes back to brand voice and values in the end). With that in mind, here are the rules for successful celebrity presentation on social media. Got something we missed? Tell us about it onMore

The Week in Social #228

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On what’s new with Instagram Here’s What marketers needMore

On the one hand entertainment brands seem to have it pretty easy— everyone is always look for the next thing in entertainment and they’ve usually got a lot of resources behind their marketing efforts. On the other hand, creativity can always be dulled having to run through a gauntlet of approvals and that eager audience canMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On platform features In case you’ve ever wondered How to Create and Use Facebook’s DarkMore