The past few years we’ve done a round-up of our favorite Black Friday campaigns to tie into our ongoing Campaigns We Love series, but this year we thought it might be more interesting to look at the conversation around Black Friday over the past few years compared to the growth of #GivingTuesday (the Tuesday after Thanksgiving when socialMore

Black Friday stirs up a lot of controversy between dedicated shoppers and those who think stores should stay closed on Thanksgiving Day at least. In response to this we’ve seen companies running campaigns around closing their stores and giving their employees the day off. The first example that comes to mind is REI’s #OptOutside campaign, where theyMore

Black Friday is almost upon us, so we rounded up all of the best advice we have around it for this year to get you ready and feeling prepared, whether you’re facing shoppers in-store, online, on social, or on all of the above. How retailers can learn from past Black Fridays on Twitter to haveMore

The most popular #BlackFriday hashtags (and the most mentioned brands!) on Twitter

Whether you’re scouring for deals on social, or you’re a brand who’s trying to get the word out about them, check out these top ten hashtags around the Black Friday conversation on Twitter: #BlackFriday #CyberMonday #KohlsSweeps #deals #giveaway #sale #Samsung #Christmas #Thanksgiving #Retail What sales are being talked about the most? Here are the ten most-mentioned brands and productsMore

What Black Friday sales is Twitter most excited about this year?

As we like to do every year around this time, we’re checking into what Twitter is saying about holiday shopping, particularly around Black Friday. This past weekend- a full week before Black Friday officially starts- things were starting to really accelerate on Twitter, with an average of about 5,000 tweets an hour posted about BlackMore

Did Twitter predict Black Friday and Cyber Monday sales results?

There’s been lots of talk lately about whether tweets can predict social and market trends. Recent data have demonstrated links between what’s posted on Twitter and the stock market, flu rates, even election results. So, what can Twitter tell us about shopping and holiday spending? Early reports about this year’s Black Friday and Cyber MondayMore