Summer is winding down (at least we hear it does that in places outside of Texas) and kids are heading back to school soon, so we rounded up some of our favorite back-to-school campaigns to talk about what makes them work and what other brands can learn from them. Got questions or something we missed?More

Summer is winding down and the school year is getting ready to start back up for many, bringing on the back-to-school campaigns. ConverseĀ has smartly combined several different approaches in their latest campaign, getting star of Netflix series Stranger Things Millie Bobby Brown to share “First Day Feels” in a video they’ve also used to createMore

The best back-to-school campaigns on Twitter, Instagram and Tumblr

The back-to-school crowd these days differs from the Trapper Keepers and Lisa Frank folders of yesteryear in that they’ve grown up not only online, but also on social media. Brands that want to connect with the kids of Generation Z understand this and put themselves in all of the places their target audience spends theirMore