A lot of what we talk about around social media marketing focuses on brands who sell to consumers. But what if your target audience is other businesses? You can – and should – be using social media to reach them, but your strategy may vary from a B2C business. At Union Metrics, these are issuesMore

The Week in Social Analytics #123

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. B2B marketing  The Number One Secret to B2B Content MarketingMore

The Week in Social Analytics #120

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Crafting Your Analytics Story: 2 Guidelines to Keep in MindMore