This Sunday’s Tony Awards is likely to have a higher viewership than normal due to the runaway success of Hamilton, and Nordstrom is capitalizing on this moment by making the red carpet shoppable. As Marketing Dive covers: “Impulse buying is essential for fashion. The ability to measure those impulses is immense.; the ability to turn them intoMore

The Golden Globes hits an all-time high on Twitter

The 71st Annual Golden Globes aired last night, and we were there as usual in conjunction with mhCarter Consulting and the Hollywood Foreign Press Association to help out on the red carpet and keep track of the social conversation. (Those of us at home did it with our shoes off and our beverage of choice in hand, just like EmmaMore

The Golden Globes are Sunday!

It’s that time of year again – awards season! The 71st Golden Globe Awards are this Sunday, and as usual, we’ll be there to track the social media conversation around the event and help out on the #redcarpet. So, we were wondering… In the days leading up to the first major awards show in Hollywood this season, which movies, TVMore