There’s a lot to keep track of on social when it comes to your audience, which is why we do our best to make our reporting as simple and communicative as possible. With that in mind, we thought we’d discuss the differences between your fans and the specifics of your active audience using Facebook asMore

Here’s a frustrating scenario: You’ve put a ton of work into understanding the target audience for your brand and tailoring your content for that audience. Then you start publishing that content and launching campaigns around that content, but when the results come in, it turns out an entirely different audience is consuming that content. MaybeMore

Whether you’re new to the social game or just wanting to take a step back to refocus your brand’s approach, it’s not a bad idea to reconsider where your energy is going. Got a question or something we missed? Find us on Twitter @UnionMetrics. The most important question to ask Are you focusing your resourcesMore

What should I post? How do I get more engagement with and reach for my content? At Union Metrics, we hear these questions every single day. And we all know there are hundreds of different things you can try on social media to work on creating higher quality, more impactful social content. But one of the best ways toMore

Social media marketing is pretty much a given part of any digital marketing strategy at this point, but some industries are further along in their adoption of it than others. Often fear is what holds many brands back from getting everything they can out of social, so we decided to take a closer look atMore

It’s every marketer’s worst nightmare: You plan the campaign, all the pieces are in place, then you launch and. . .no one shows up for your party. So what happens next? Do you tell your boss their invitations got lost in the mail? (Note: We do not recommend this approach.) It’s time, unfortunately, to faceMore

The phrase “know your audience” is so ubiquitous in marketing it has almost lost meaning. When that happens, it’s easy to get complacent about your marketing strategy. You did the work once, right? It wasn’t that long ago, it’s probably fine. If any of that sounds familiar, it’s probably time to sit down and beMore

The Week in Social #217

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On Facebook, Instagram and how to deal with theirMore

Summer can be a slow time across industries as kids are out of school, families are taking trips, and we’re all tempted to let our minds wander over from our computer screens out into the sun-drenched days outside our windows. So how can you keep up social engagement during this non-peak season? Fortunately, mobile isMore