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Just a few more days until the Super Bowl! We’ve been monitoring all the advertisers across social media as they’ve teased or unveiled their commercials for the big game. There are currently 41 official Super Bowl advertisers, which includes Pepsi, who is sponsoring the halftime show. Of the 40 brands running commercials, 34 of themMore

The Week in Social Analytics #91

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. New Research: Most Companies Do Not Have the Talent toMore

Super Bowl XLVIII: Brands on Twitter

On Friday we took a look at all the brand chatter on Twitter leading up to last night’s blowout Super Bowl game between the Seattle Seahawks and the Denver Broncos. The lack of action on the field turned a lot of faces toward their second screen instead, and made for some entertaining brand interactions (MarketingMore

Super Bowl Preview: Brands on Twitter

Super Bowl XLVIII will be upon us in two days, so we thought we’d take a look at what the chatter is like on Twitter around some of the brands who have purchased multi-million dollar ad time around the game. Budweiser Budweiser had already released its full #BestBuds ad and a teaser for their hero’s welcome adMore

Native advertising and the holidays

Good native advertising isn’t about blending so seamlessly into the platform you’re advertising on that you trick consumers into clicking on your ad– it’s showing them that you’ve taken the time to deeply understand the place they choose to spend their time by crafting an original piece of content that fits the form and spiritMore

This Week in Social Media Analytics #61

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. The Teacher’s Guide to Social Media [from Mashable; written byMore

This Week in Social Analytics #54

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Reuters Digital News Report 2012 [from Reuter’s InstituteMore

This Week in Social Analytics #52

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments! Social Gives SMBs Maximum Exposure [from eMarketer] “The greatest benefit of social media was increasing exposure,More

This Week in Social Analytics #48

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments! Positive Brand Tweets are Four Times More Effective Than Non-Tweet Ads [from Fast Company; written byMore

This Week in Social Analytics #44

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments! Facebook to See Three in 10 Mobile Display Dollars This Year [from eMarketer] “Both Facebook andMore