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Wise words from Union Metrics Marketing Manager, Rebecca Allen, on how to keep your paid content fresh.  Are your paid ads starting to get stale? Have you noticed weekly impressions are starting to decline? When you figure out which paid ads work on social media, it’s easy to get stuck in a routine. Fortunately, socialMore

The 89th annual Academy Awards are coming up this Sunday, so we thought we’d take a look at the conversation on Twitter— but this time looking at advertisers rather than nominated films, actors or actresses. Much like the Super Bowl, advertising during the Oscars is not for the faint of heart or wallet, with spotsMore

We’ve been checking in on the conversation around the Big Game ads for the last few weeks, seeing what it was as teasers were released and how it changed as we got closer to kickoff. This year saw a lot of brands deciding to tackle political and social issues in their ads and this approachMore

Just a few days left before Super Bowl 51. Brands have been ratcheting up their promotion this week, many of them releasing teasers or even their full ads. We’re up to more than 40 advertising brands whose ads will be running during the big game. So, how have these ads been received on Twitter? AMore

We’re about two weeks away from the Super Bowl, and for many marketers, it’s their favorite time of year. Agencies around the world have been working hard for months to craft new, interesting or controversial ad campaigns that stand out on the most highly coveted (and expensive) stage. What are we working on at UnionMore

So what did Twitter really think about the slate of Super Bowl 50 commercials yesterday? Here’s a quick recap of what ads Twitter liked and which ones it didn’t. (You can read our earlier coverage here.) The top five most tweeted-about brands were: Doritos: 324k tweets Budweiser: 285k tweets Mountain Dew: 251k tweets T-Mobile: 239k tweets Pokemon: 92kMore

Just a few more days until the Super Bowl! We’ve been monitoring all the advertisers across social media as they’ve teased or unveiled their commercials for the big game. There are currently 41 official Super Bowl advertisers, which includes Pepsi, who is sponsoring the halftime show. Of the 40 brands running commercials, 34 of themMore

The Week in Social Analytics #91

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. New Research: Most Companies Do Not Have the Talent toMore

Super Bowl XLVIII: Brands on Twitter

On Friday we took a look at all the brand chatter on Twitter leading up to last night’s blowout Super Bowl game between the Seattle Seahawks and the Denver Broncos. The lack of action on the field turned a lot of faces toward their second screen instead, and made for some entertaining brand interactions (MarketingMore

Super Bowl Preview: Brands on Twitter

Super Bowl XLVIII will be upon us in two days, so we thought we’d take a look at what the chatter is like on Twitter around some of the brands who have purchased multi-million dollar ad time around the game. Budweiser Budweiser had already released its full #BestBuds ad and a teaser for their hero’s welcome adMore