All TweetReach reporting includes a number of engagement and listening metrics for Twitter. Two of the main metrics we provide are potential reach and impressions. Let’s talk a little more about what reach and impressions are, and why they’re so important to your Twitter strategy. Reach is the size of the estimated potential unique audienceMore

3 non-traditional use cases for TweetReach historical analytics

We’ve already looked at 5 ways to use our premium historical analytics, including an in-depth look at how to use them to build brand voice, and now we want to go over some more non-traditional use cases for them. Even if you’re part of a more traditionally minded marketing team, these could inspire some newMore

The Week in Social Analytics #123

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. B2B marketing  The Number One Secret to B2B Content MarketingMore

3 tips to maximize video marketing using Twitter

Visual content marketing- particularly in the form of videos- is the hot topic of marketing at the moment. Videos are attention grabbing, and when done well, attention holding. They can elicit strong emotional response. Brands like Budweiser have capitalized on this with their horse-and-puppy friendship Super Bowl commercials. Most brands don’t have the same levelMore

Union Metrics at Austin Startup Week 2014

Austin Startup Week kicked off yesterday, and we were excited to be a part of the Built In Austin Startup Career Fair! Miss us? Don’t worry, you can catch us again on Thursday morning at the Austin Open Coffee Club and again that evening at the Startup Crawl. We’ll be in the lobby of theMore

The Week in Social Analytics #122

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. On marketing and psychology Everything You Need to Know AboutMore

5 ways to use TweetReach historical Twitter analytics

Ever wanted to measure the impact of a past event or hashtag on Twitter? You can with TweetReach premium historical analytics! They’re a powerful tool for researching, planning, executing campaigns and so much more on Twitter. Here are just five ways you can utilize our historical Twitter analytics to your benefit. But first, where does TweetReach’s historicalMore

The Week in Social Analytics #121

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. On Tumblr:  How to Do Native Advertising Right on TumblrMore

10+ Takeaways from the Social Shake-Up 2014

The Social Shake-Up (TSSU) 2014 went down in Atlanta, Georgia, last week and we sent our Content Marketing Specialist Sarah Parker to check it out. She came back with new connections and a bunch of fantastic insights! We’ve pulled together her favorite insights from each of the panels, discussions, and keynotes from her two days at TSSUMore

The Week in Social Analytics #120

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Crafting Your Analytics Story: 2 Guidelines to Keep in MindMore