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TakeFive with TweetReach – Evan LaPointe

Welcome to TakeFive with TweetReach, our ongoing interview series where we talk with notable members of the social media analytics community, pulling together insight, commentary and conversation around all things measurement, analytics, and improvement. This week we’re happy to welcome Evan LaPointe, Director of Client Performance at Search Discovery, creator of the popular web analyticsMore

Analysis of tweets during Apple’s “Let’s Talk iPhone” announcement

Today, Apple held a 90-minute event announcing their new iPhone and operating system upgrades. We tracked 319K tweets about the iPhone event, generating a reach of 40.3 million and 522 million impressions, from more than 175K different Twitter accounts. Here’s a quick graph of tweet traffic during the iPhone event (graph times are in CDT). The first big spikeMore

This Week in Social Analytics #18

Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy! Twitter Study Tracks When We Are As reported in The New York Times, a new study by by sociologists at Cornell University and appearingMore

This Week in Social Analytics #17

Welcome back to This Week in Social Analytics, our continuing round-up of some of our favorite posts on social analytics, measurement, Twitter and other items that caught our eye over the past week. Enjoy, and please let us know what you think. Measuring the value of a tweet Bridget Carey writes about several brands usingMore

New fall TV shows – which ones won’t last?

At TweetReach, we’ve tracked a lot of tweets about television, from special events like the Oscars, the Golden Globes and the Super Bowl, to regular weekly episodes of many of your favorite shows. That’s because we (and our customers) know that Twitter can tell us a lot about what an audience thinks about a show, from howMore

This Week in Social Analytics #16

Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy! “Demystifying” the Formula for Social Media ROI (Spoiler: There Isn’t One) Our good friend Tim Wilson at Resource Interactive takes on the topic ofMore