In case of emergency: Airlines and crisis communication on Twitter

What airlines should look for on Twitter and what to measure, before, during, and after a crisis Social media is both a blessing and a curse in a time of crisis. While companies are able to rapidly disseminate information, share updates, and directly interact with the public in real time, misinformation can also spread likeMore

The Week in Social Analytics #76

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Social Media Fears, Tips, and Strategies for Small Businesses [fromMore

TweetReach Tip: Searching for a specific tweet

Say you want to search for a specific tweet in a snapshot report, like this one from our Twitter timeline: Be sure to search for the text of the tweet, rather than the tweet’s unique URL. Try searching for the first part of the tweet text. Keep it short – under 60 characters – andMore

Introducing all new TweetReach account Trackers

We are excited to announce our new TweetReach account Trackers! Making it easier than ever to track all interactions with a particular Twitter account, our new account Trackers allow you to measure engagement through retweets and mentions, discover your biggest fans and advocates, find your most popular content and media, and track your follower growthMore

The Week in Social Analytics #75

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Twitter News Consumers: Young, Mobile and Educated [Pew Research JournalismMore

TweetReach Tip: Searching for URLs

If you want to follow a piece of news through Twitter, try searching for the article’s URL instead of its title or a set of keywords. In TweetReach snapshot reports, we can search for a root URL, so even if a link is shrunk into a t.co, bit.ly or other shortener, we’ll pick it up. Some moreMore

The Week in Social Analytics #74

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Social Data Intelligence: Survey Says [from Thought Experiments; written byMore

Twitter Tip: Turn off mobile alerts at bedtime

If you’ve got Twitter setup to be able to receive notifications and send tweets and more from your phone, you can also turn off notifications for certain periods of time- such as when you’re sleeping- if you don’t want to be woken up by an errant tweet in the middle of the night. Under theMore

The Week in Social Analytics #73

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. The (oh-so-important) Difference Between an Issue and a #Crisis [from DeirdreMore