The Week in Social Analytics #138

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  On campaigns and measurement  Beyond Impressions and Reach: Connecting Campaigns toMore

Super Bowl Bet: Captain America vs. Star-Lord

Super Bowl betting certainly isn’t new, but two superheroes making bets on Twitter certainly feels very modern. Chris Pratt, who plays Star-Lord in Guardians of the Galaxy, bet fellow Marvel superhero Chris Evans (Captain America in the Avengers franchise) some acts of charity based on whose team wins The Big Game. The two tweets layingMore

The Week in Social Analytics #137

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  A culture of content and brand storytelling A Culture ofMore

Announcing a big update to our Tumblr analytics!

Big news! If you use our Union Metrics Tumblr analytics, we just rolled out a sweet new update to them - a new top-level account dashboard. We’ve also beefed up two Tracker engagement reports – the posts summary and curators summary. Read the full announcement over on our Tumblr or just log in to your account to see the updates.   And if you’dMore

How did the 2015 Golden Globes do on social media?

The 72nd annual Golden Globes aired last night and as usual the show didn’t disappoint, and neither did the social activity we tracked in conjunction with mhCarter Consulting and the Hollywood Foreign Press Association.  Yesterday 704k contributors posted 2.4M tweets about the Golden Globes for a unique potential reach of 361M and it wasn’t just the normals live-tweeting the show either; a lot ofMore

At Union Metrics, we can access any tweets in Twitter’s history with our TweetReach analytics reporting! So if you’re interested in understanding the impact of tweets about a past campaign or project, we can help. Use this guide to see which TweetReach product you need, depending on when your tweets were posted. When were the tweets posted?More

The Week in Social Analytics #136

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  Marketing strategies  If Your Holiday Campaign Failed, Start Working on NextMore

#CES 2015 on Instagram and Tumblr

On Tuesday we looked at the conversation around early #CES2015 tweets, but this year for the first time we also wanted to look at the conversation on other networks. Curious? See how the early conversations on Tumblr and Instagram differ from the conversation on Twitter, and leave your thoughts in the comments.   Photo fromMore

A quick look at early #CES2015 tweets

The 2015 Consumer Electronics Show (CES) has officially kicked off in Vegas, and we wanted to take a look at the early chatter around it on Twitter (like we did last year), specifically yesterday and so far today, the first full day of the conference.  Most retweeted tweets 3 of the 10 most retweeted tweets so farMore