3 things non-profits can learn from the UN’s #UNDay

The United Nations (UN) recently celebrated 69 years of global service, and they celebrated with an awareness campaign using the hashtags #UNDay and #happybirthdayUN across social media. While not every non-profit enjoys the name recognition and historical establishment of the UN, non-profits of any size can take some tips away from this campaign to use for their own. 1.More

The Week in Social Analytics #127

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. On platforms You Can Put A Price On Pinterest [fromMore

The Week in Social Analytics #126

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. On content and storytelling.  The Five Parts to Brand StorytellingMore

The World Series on Twitter: #HunterPenceSigns

Casual watchers of the World Series may have noticed some interesting signs popping up in the broadcasts of the games; signs aimed at San Francisco Giants player Hunter Pence. Giants fans may have noticed that these signs started popping up in August, and that they even have their own hashtag: #HunterPenceSigns. We took a fullMore

The Week in Social Analytics #125

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. On your customers  Whose Story Are You Telling? [from SocialMore

Union Metrics events: SXSW 2015 and Digital Hollywood

Sometimes we leave the office, and we like to let you know what we’re up to when we do. Here’s what’s on our calendars right now. SXSW 2015 Panels have been announced for SXSW 2015 and we wanted to thank everyone who voted for ours! Co-Founder Jenn Deering Davis’ panel proposal How the future of independentMore

4 tips for creating content that works across social channels

Every time we’ve discussed running a campaign across social media platforms, we’ve emphasized how important it is to tailor content for your audience in each particular space. The kind of content that works extremely well on Facebook might not have the same effect on Tumblr, and vice versa. We understand, however, that not every departmentMore

The Week in Social Analytics #124

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Twitter and social television: 10 Secret #Twitter Tips, Tricks andMore

All TweetReach reporting includes a number of engagement and listening metrics for Twitter. Two of the main metrics we provide are potential reach and impressions. Let’s talk a little more about what reach and impressions are, and why they’re so important to your Twitter strategy. Reach is the size of the estimated potential unique audienceMore