Recently we revisited the practice of including an image or video in your tweets; Twitter has changed a lot over the years, after all, so it only makes sense to periodically look at the data around best practices and see if they still hold true. In this case, yes; tweets with images, GIFs, or videos inMore

While you’re busy planning for 2018 or putting the final touches on your plans for 2018, you might not have time to research all the latest algorithm changes in-depth, especially if you’re a smaller brand or team with limited resources. With that in mind, we’ve rounded up all the algorithm posts we wrote this yearMore

Literally. For nearly an hour. Last year saw Nick Offerman silently sipping Lagavulin Single Malt Scotch for 45 minutes in front of a Yule log. Old Spice has embraced the length of the branded video, but gone in the opposite direction in terms of effects, providing viewers with nearly an hour of explosions and shoutingMore

The Week in Social #282

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On storytelling and content marketing If you’re feeling outMore

On Twitter, a picture is worth more than 140 characters. Right? It’s common advice – use a visual in your Tweet to get more engagement. Images give you more timeline real estate. They’re more likely to catch the eye of someone quickly scrolling through their feed. They give you another way to pique someone’s interest alongMore

Influencer marketing is tricky for a lot of reasons and one of the biggest challenges is finding an influencer who is the perfect match for your brand. How do you categorize different types of influencers? How do you pick the right type for your brand to work with? What else should you know before youMore

We build the analytics around here so it’s easy for us to get caught up in things from that end of the spectrum. With that in mind, we’ve reached out to some different perspectives on using social media over the past few months, from Instagram influencers to podcasters and more. If you’ve missed any ofMore

Please allow us a little extra time to return your calls and emails over Thanksgiving weekend from Thursday, November 23 through Sunday, November 26. On these days, we will return all non-urgent requests within 24 hours and urgent requests as soon as possible. As always, you can get in touch with us in many ways. Email isMore

Holiday marketing can be tricky: The competition for limited consumer attention seems even steeper this time of year, and it’s easy to fall into the trap of false sentiments your audience will most likely see through, running the risk of putting them off of your brand. We rounded up the best Thanksgiving campaigns we cameMore