Summer is winding down and the school year is getting ready to start back up for many, bringing on the back-to-school campaigns. Converse has smartly combined several different approaches in their latest campaign, getting star of Netflix series Stranger Things Millie Bobby Brown to share “First Day Feels” in a video they’ve also used to createMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On a Instagram and influencer marketing: Instagram Stories justMore

Announcing another update to our Twitter analytics! Get to know your audience better with our brand new follower analysis. In Union Metrics Twitter account Trackers, you can now: Learn more about who your followers are Discover which of your followers engage with you Follow interesting people directly from your Trackers Uncover influencers and brand advocates BetterMore

Hashtags are still the best way to get your content discovered by a larger audience on social media, particularly on Instagram. In this Social Media Summer School session we’ll go over some best practices for hashtags and how measurement can maximize your hashtag impact. Got a question or something we missed? Find us on TwitterMore

Instagram has come a long way from its original square-image-only beginnings, but there are still some apps that can enhance your Instagram presence, especially if you’re a brand. With that in mind, we put together a list of the best Instagram apps for business. Got one we missed or have something else to add? FindMore

A lot of companies sell shirts based on pop culture moments, but few put as much care into their products as Jordanené, a small company based in Brooklyn: “All of our products are sweatshop-free and screen printed by us in Brooklyn. Our designs are hand-lettered with a traditional brush and ink. The aprons and crayon bandoliers areMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On the eternal strategies and the brand new FindMore

Who doesn’t want to better reach their target audience on social media? The right analytics can help you learn exactly what you need to create better content and grow your brand’s reach. In case you missed our webinar on this, you can access the recording for free. In it, we discuss why engagement matters onMore

Hello! My name is Jenn Deering Davis, Co-Founder of Union Metrics, and I’ve recently moved into a new role here – I’m our new VP of Customer Experience. I’ve been working with social media analytics since we launched our very first TweetReach snapshot reports back in 2009. Since then, I’ve helped create our customer successMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore