The hashtag has become a pervasive part of modern life, ruining cello classes and bringing us together across social media platforms alike. MY SISTER TEACHES CELLO SHE REPORTS THAT HER NEW STUDENTS CALL SHARPS “HASHTAGS” CONCERTO IN F HASHTAG — Marian Call (@mariancall) September 6, 2017 Periodically use of hashtags shifts- and therefore so do bestMore

Valentine’s Day marketing can get excruciatingly saccharine and predictable with diamonds and sugar making us all want to hide out until it’s all at least discounted on February 15th. That makes brands like MeUndies who get creative stand out even more. No stranger to UGC- their Instagram bio tells fans and followers to tag them withMore

The Week in Social #291

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things algorithms First things first: Michael Altiero asks WhatMore

Since launching our Twitter Assistant in November, we’ve been reaching out to real users to see what they’ve been able to learn for their Twitter strategies from it. These are the insights shared from Kelly Ratcliffe, Marketing Associate at Holt Recruitment. Have a question or an insight you’d like to share? Find us on Twitter @UnionMetrics.More

For the past year or more it has been the talk of the kitchen: The Instant Pot. But where did it come from? Why does everyone you know suddenly have one? How do they work? To attempt to answer these questions (and likely raise more) we turned to the wise sage of our time, Twitter,More

It can be overwhelming to think about what you need to be doing in order to get the most out of your metrics and social content strategy— but that’s what we’re here for! We wrote up this guide to get you started. Every industry is a little bit different, so definitely keep that in mindMore

UGC isn’t new when it comes to big game ads- recall Dorito’s Crash The Super Bowl contests of years past- but Kraft is taking it to a new level by incorporating near real-time content from fans the day of the big game. In order to get the word out, they’ve been teasing the campaign: And KraftMore

The Week in Social #290

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  All about influencer marketing There were a ton ofMore

Social media managers, influencers and Instagram power users the world over have long wished Instagram posts could be scheduled, and now that wish is finally coming true. Instagram scheduled posts are here! From Instagram’s announcement: “Today, we’re introducing new features to the API, such as allowing businesses to schedule posts, view posts they’ve been taggedMore

It seems obvious that you’d want to copy-edit everything before you publish as a brand, but mistakes are always made. Even by the big brands: Black Friday **** Need copy and link**** — McDonald's (@McDonaldsCorp) November 24, 2017 Fortunately a quick thinking social team can turn things around with a brand-appropriate joke: When you tweetMore