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Join us tomorrow morning at 9am PT/11am CT for a webinar where we’ll discuss how to improve – or start – a social listening program. We’ll describe what social listening is, how it relates to social monitoring, and how you can use both. We’ll also demonstrate how analytics can help you know what your audience saysMore

Through Echo we have access to the entire Twitter archive, all the way back to the very first tweet posted in 2006. More than just a search, Echo is an interactive way to quickly visualize data from Twitter’s archive in order to learn the size and trajectory of any conversation. You can zoom in and out,More

Social media marketing is pretty much a given part of any digital marketing strategy at this point, but some industries are further along in their adoption of it than others. Often fear is what holds many brands back from getting everything they can out of social, so we decided to take a closer look atMore

Beauty and food are two of the biggest categories on Instagram and for good reason, since they both photograph fabulously in endless combinations. Beauty brand Birchbox (a monthly beauty box subscription service and online store) and NYC’s Black Tap (craft burgers, beer and “crazy shakes”) teamed up to create a custom crazy shake based onMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On video marketing If you’d gotten comfortable with Facebook’sMore

If you’re a brand on social media, you should have a crisis communication plan in place. If you don’t, there’s no time like the present to get that done! Here’s how to ensure you’re prepared for a social media crisis. While you’re crafting that plan or checking in on and refreshing an existing one, youMore

Brands have a very delicate balance to strike, working to reach their audiences across social media in a way that’s current, friendly and brand-appropriate without coming across as pandering or trying too hard. It’s easy for attempts to tap into current social media trends to go wrong, though; we’ve all seen the examples of brandingMore

When’s the last time you checked in on your Twitter account with some real, hard numbers? Maybe there’s a hashtag you’re curious about, or a keyword in your industry, or a link to a piece you just read or wrote. How far is it traveling on Twitter? Who’s talking about it the most? You canMore

Platforms are always releasing new features and it can be hard to keep up, even if you’re a social media super-user. With that in mind we took a look at what we thought were the most interesting new social features launched so far in 2017. Got a question or something we missed? Find us on TwitterMore