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Think your customers aren’t on social media? We’d urge you to think again. Take, for example, the growing interest in streaming video: “Indeed, research has shown that only a small proportion (3%) of Periscope’s user-base are actually creating and broadcasting content, while the vast majority are purely watchers.” This trend holds true across social media andMore

If you manage a brand on social media, or even just want to improve interaction with your own posts, there are a few things you can learn from social media analytics to help you create better content and improve engagement. Here are seven tips to help you optimize your owned content through analytics. 1. Take aMore

Every time we think we’ve seen all the different ways to do a Choose Your Own Adventure-style social media campaign, we come across someone who surprises us with a new and fascinating execution of it. Author Jedediah Berry recently used Twitter Polls to crowdsource a story he was writing, letting his Twitter followers help him form it, makingMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On platform features In case you’ve ever wondered How to Create and Use Facebook’s DarkMore

When faced with the never-ending to-do list that is social media management, it can be easy to forget that it’s the small sustained habits that often lead to big results over time. With that said, here are five habits to make part of your daily routine that will improve your social media presence across channels,More

It’s no longer enough (and it hasn’t been for a while, if we’re being honest) for brands to simply have a presence on different social platforms and post the exact same promotional content in each place. Travel especially is an industry with highly compelling visual content at its fingertips, and it takes a little extraMore

When you’re dealing with social data, especially for something as high volume as Twitter data, it’s particularly important that you find only the posts you’re looking for. Part of that is making sure you’ve got the right search queries. In many cases, you’ll need to add exclusions to your search queries to get the rightMore

Gatorade celebrated its 50th anniversary last year by bringing back its iconic “Be Like Mike” advertising, updated for modern audiences on Instagram and Facebook. The original ad ran 23 years ago and they released a remastered version- -along with a series of updated spots. Those are unfortunately no longer available on YouTube, but their #BeLikeMike InstagramMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On Snapchat and influencers There’s a lot to consider before embarking on an influencerMore

Our offices will be closed on Monday (that’s Monday, May 30th) for a long Memorial Day weekend. So if you have any questions, please allow us a little extra time to return your calls and emails. We’ll be back to normal support hours on Tuesday, May 31st! If you do need anything, you can get in touch with us inMore