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Since its launch on July 6, Pokémon GO has been a viral hit. People everywhere are playing and talking about it. Since its launch, there have been 10.5 million tweets about the game, with 2.3 million on Sunday, July 10 alone. In fact, fans are currently posting more than 200,000 tweets an hour about it. Here’sMore

Should your brand be geotagging your posts on Instagram? Yes! This not only lets interested profile viewers know exactly where your store is located, where your office is or where your products are sold, it lets them know it’s a place they can tag on their own posts too if they’re so inclined. So howMore

Facebook Live and live-streaming video in general might be the current talk of the town, but seriously cool things are still happening with the 360 degree video option on Facebook too, including a whole new way to see The Metropolitan Museum of Art in New York (The Met). From their Facebook Page: “Architect Richard Morris HuntMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On platform updates and new features Facebook changed their algorithm- yes, again- to concentrateMore

We’ve talked a lot about hashtag strategy and how it’s smart to combine large popular hashtags with smaller niche hashtags to maximize your content’s reach, especially on Instagram. Today we wanted to go a little more into why it’s so important to find the right niche hashtags for your posts and how to find them. A great place toMore

In case you missed it, we recently rolled out geo reports (alongside comment reporting) available through the Union Metrics Social Suite. So what exactly can you learn from geo reporting? We’ll share several different ways to use it, and the first is what brands can learn from customer geotags. Got a question, comment or concern? See usMore

Social media allows anyone to talk about a brand. This is one of the great and terrifying promises of social media; it’s democratic and open. For a brand, this promise can be scary – what will customers say if given the opportunity and mouthpiece to say whatever they want? But just as it’s scary, it’sMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On video. Work smarter not harder when it comes to your video content marketingMore

Nathan’s Famous 4th of July Hot Dog Eating Contest is almost here and the Coney Island hot dog stand is celebrating its centennial anniversary on top of this All-American event. As the only stand that has lasted through a century of change on the boardwalk, they rely on nostalgia as a major backbone of their marketing, weaving itMore

A heads up that our offices will be closed for a long Independence Day weekend, so if you have any questions, please allow us a little extra time to return your calls and emails next Monday (that’s Monday, July 4th). We’ll be back to normal support hours Tuesday, July 5th! If you do need anything, you can get inMore