Employee advocacy is an important part of many brand strategies, but Sephora just took theirs even further by casting their own employees in a diverse holiday campaign. (Who wouldn’t help boost a campaign they modeled in, after all?) Fitting since their employees are known as “cast members” in the first place. On the details ofMore

The Week in Social #280

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing ‘Tis the season for content auditsMore

Earlier this week we guest hosted #ChatGram on Twitter, talking about the Instagram algorithm: What we know about how it works, some tactics we’ve seen influencers using in the wild to boost their engagement around it, and how brands can borrow from those tactics. In case you missed the chat or just want all ofMore

Regular readers of our blog and viewers of our office hours know that we love to encourage a healthy amount of experimentation in your social strategy across platforms. It’s wise to always work from best practices and with the knowledge your data is giving you, but also leave room for ideas that grow out ofMore

2017 is winding down fast, so we want to be sure you have everything you need to start 2018 off strong, including your content calendar. Got questions or something we missed? Find us on Twitter @UnionMetrics. Get your baseline First, look at your 2017 stats. Ideally you’ll be paying attention to these at least monthly,More

Baz Luhrmann is known for his visually rich, often glamorous films like 1996′s Romeo + Juliet and 2013′s The Great Gatsby. But his latest work- though he says he approached it as a “whole movie”- is only four minutes long. It’s also meant to advertise a collaboration between fast-fashion brand H&M and high-end brand Erdem. TheMore

The Week in Social #279

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  Short, sweet and a little bit of everything InstagramMore

Recently our VP of Engineering Jerry Chen gave a talk at the office after hours for the latest #TapIntoTwitter, covering different aspects of working with APIs. We thought some of our readers might be interested in understanding how APIs work better, so we asked Jerry to recap his talk with a few questions. You can also accessMore

Every other Thursday you can find our Social Media Manager Sarah and our Customer Support Rep Betsy- and sometimes a surprise guest or two!- on Instagram and Facebook Live for office hours. From 31 different broadcasts, Betsy and Sarah are sharing their top tips from office hours. Betsy’s top tip When you’re sharing tips withMore

If you’re a regular reader of our Campaigns We Love series, you’ll have noticed a theme in our chosen campaigns over the last few weeks as Halloween approached (it has been very spooky). We gathered all of our favorite Halloween campaigns here so you can get inspired for all of your holiday marketing needs, whetherMore