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The Week in Social #230

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. We’re keeping it short and sweet this week forMore

In order to make your visual content marketing truly sing on Instagram, it’s sometimes necessary to tap into apps outside of those created by Instagram themselves (we’ll go over those too). While many of them were shut down when Instagram changed its API access, there are still a few around worth checking out to seeMore

The winter holidays seem to swallow up Thanksgiving most of the time, with most brands skipping from marketing with jack-o-laterns straight to wreaths and colored lights. But some brands are choosing to focus on the family-and-food holiday that comes between—  and there’s a lot that can be learned from their different approaches. Seen a goodMore

Please allow us a little extra time to return your calls and emails over Thanksgiving weekend from Thursday, November 24 through Sunday, November 27. On these days, we will return all non-urgent requests within 24 hours and urgent requests as soon as possible. As always, you can get in touch with us in many ways. Email isMore

We’re raised to know that certain topics simply aren’t discussed in polite society. So how is a marketer to get around that social taboo when selling something like the cheekily named Poo~Pourri? Humor and a well-executed video marketing strategy seem to do the trick for them. From a longer YouTube ad that’s a playful takeMore

The Week in Social #229

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On influencer marketing Influencer marketing might be new toMore

Although Facebook is constantly tweaking their News Feed, there are many principles of Facebook marketing that have held consistent over the years (like knowing your specific audience) and with that in mind, we’ve rounded up all of our best marketing advice for brands on Facebook. Got a question we don’t cover here? Ask us aboutMore

If your brand isn’t directly tied to holiday festivities in some way, it can be hard to keep things going in your community of fans and followers as everyone gets into the holiday spirit. And if even if you’re Santa Claus himself, how do you keep your audience engaged when they’re planning to spend someMore

It’s never too early to plan for your next campaign— or plan how you’re going to plan for your next campaign, right? Here’s exactly the data you should be looking for on social to nail it. First: Plan your recon Ask yourself some questions, like what keywords do you need to look at? Which hashtagsMore

Last year we spent the month of November experimenting with our approach to Facebook and we wrote about our results in the appropriately titled 5 things we learned from our November Facebook experiment. A lot has changed with Facebook since then and we’ve been experimenting with new approaches and features accordingly. Here’s what we’ve learned so far.More