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We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things video video B2B and B2C marketingMore

Our Social Media Manager recently attended Tech Talks in Austin, giving a talk on social media in the afternoon and attending sessions on content marketing and community building. Here are her best takeaways from the day (aside from the fact that every conference should have an afternoon ice cream social), in her own words. Got aMore

You can do a lot with our social media analytics, but we don’t want that knowledge to have you feeling overwhelmed. Sometimes it helps to see exactly how you can apply analytics to different parts of your brand strategy, so here are a few ideas. Got questions or something we missed? Find us on Twitter @UnionMetrics.More

We talk a lot about the importance of experimenting with your social strategy where you can, but you might be wondering just how exactly you should do that. After all, more is at stake when you’re representing a brand! With that in mind, here are our best tips for when you want to try somethingMore

By now you’ve probably heard of direct-to-consumer Casper mattresses, especially if you listen to podcasts. But if that has been your only exposure to Casper advertising, perhaps you’re not staying up late enough to catch their new videos inviting insomniacs to call in: If you’re confused by the lack of branding, that’s part of the point;More

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing Here are The 4 Ways toMore

We’ve written a lot about Instagram over the years so periodically we like to gather and update that advice, adding in new information around platform updates and shifts in best practices. Consider this the latest and greatest in our Instagram advice for brands. Got a question or something we missed? Find us on Twitter @UnionMetrics.More

Most people use their Trackers to monitor their own accounts across channels, as well as a hashtag or campaign or two. That’s great! But those are just a few of the ways you could be using your Trackers. Here are our tips for getting more from your Trackers (and as a reminder, Trackers provide real-time dataMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore