Schedule a demo


×

Explore Minnesota Tourism decided to get visitors to come to them by first going to those visitors. . .in the form of a giant, Instagram-ready box. These boxes, called MNstagrams, shared two different Minnesota experiences, as laid out in AdWeek: “One of the 8-by-8-by-8-foot containers—they’re dubbed MNstagram booths—sports a wilderness motif that evokes the state’s BoundaryMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On content marketing If you’ve got archives of content to work with, here’s howMore

You’ve seen all the buzz about Instagram Stories this week and probably watched a few of the Stories at the top of your feed, but maybe you’re still not sure when you should use Stories versus posting to Instagram as you regularly do. It’s a cool new feature, especially if you don’t have time toMore

Experimenting with different content formats across your social presence is important, but sometimes it can be hard to know where to start with all of the different options available. If you’ve been curious about trying out Instagram’s app Boomerang, here are a few ideas for when to use it: Replace a GIF: Any action thatMore

This year’s big International Sporting Event is about to start and you might need to do some serious retooling of your brand’s social content strategy if you were planning to mention it in any official capacity. You can download the official social media guidelines here, but AdWeek covered a pretty comprehensive sampling of what youMore

Live video is all the rage, sure, but why put so much work into something that just airs once, even if it can drive a ton of audience engagement and interaction in that time? Most platforms have realized users- and especially brands- don’t want their content to disappear entirely so they’ve built ways of capturingMore

Cupcake Vineyards is courting a younger demographic with their #TreatToday approach on Instagram, collaborating with Millennial influencers and reposting their photos featuring their wines, in addition to sponsoring popular music festivals like Voodoo Fest in New Orleans: The full lineup for #VoodooFest is out & we're in as the official wine! Can't wait to worship theMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On strategy and best practices If it has been a while since you’ve doneMore

At Union Metrics, our customers are some of the smartest and most innovative social media marketers in the business. Whenever we can, we like to learn from those smart folks about how they use social media and share those lessons with you. We spoke with Patsy McGaughy, Communications Director at Napa Valley Vintners, about howMore

Summer is synonymous with travel. If you’re a hotel marketer, you’re probably in the midst of your busy season right now, resorts and hotels specifically. Let us help you make it through with our best six Instagram tips for resort and hotel brands. Got a question? Find us on Twitter @UnionMetrics. 1. Decide what story you wantMore