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Crisis communication isn’t new, but handling crises over social media still is. Over the years on this blog, we’ve talked about several different types of crisis situations and how to respond to them on social, but we’re due for an update. Got a question about social media crisis communication you don’t see covered here? Tell us about itMore

Is one of your social media accounts outshining all of your others, consistently getting much higher interaction and engagement? Do you find that your content performs much better on one social channel than the others? Here are the questions you need to ask to figure out why one is working so well and how youMore

Instagram is known for being one of the social platforms with more aspirational content, which makes this campaign from Sonic all the more interesting. Working with Goodby Silverstein & Partners (GS&P) they’ve developed square versions of their new Creamery shakes that will be available for purchase- and delivery!- at Coachella. Why square? Because of Instagram (evenMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On video content marketing Every month the fine folks at Econsultancy do a roundup of 12 best branded InstagramMore

There’s so much you can search for in a Union Metrics Twitter Tracker. You’re not limited to just monitoring an account or a hashtag – with our topic Trackers, you can analyze anything that appears in a tweet. That includes keywords, phrases, hashtags, URLs, you name it. And each Tracker can contain multiple queries, so you can includeMore

When you choose a social analytics provider, you have the right to ask questions about the service you’re getting, even when you’re using free services. With that in mind, we wrote up a list of questions to ask when you’re checking out a new social analytics product. Got any we missed? Let us know onMore

No matter how much great content you produce, it’s going to waste if your audience isn’t seeing it. Promoting it on social media is one piece of the promotional puzzle that’s important to drive leads to your blog and back to your website (you know, in that perfect world where this always happens). Here areMore

The 2016 NCAA men’s basketball champion will be crowned tonight! We’ve been monitoring tweets about all the March Madness action since Selection Sunday on March 13. And tonight, the top two teams – Villanova and UNC – will compete for the NCAA tournament championship. So, how do the top two teams stack up on Twitter? Let’s takeMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On the latest platform updates, and what they mean for brands. Facebook has been experimenting with live video forMore