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We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On the eternal strategies and the brand new FindMore

Who doesn’t want to better reach their target audience on social media? The right analytics can help you learn exactly what you need to create better content and grow your brand’s reach. In case you missed our webinar on this, you can access the recording for free. In it, we discuss why engagement matters onMore

Hello! My name is Jenn Deering Davis, Co-Founder of Union Metrics, and I’ve recently moved into a new role here – I’m our new VP of Customer Experience. I’ve been working with social media analytics since we launched our very first TweetReach snapshot reports back in 2009. Since then, I’ve helped create our customer successMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

We’ve been talking a lot about impressions lately since we rolled out our new engagement metrics, so we wanted to address a big thing they highlight: Now that you can see your actual vs. potential impressions updated in real time, how do you get more impressions? You obviously can’t strap your followers down and forceMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things content marketing, including video Peter MinniumMore

A word of caution to begin: Trying to “start a trend” is almost like “trying to go viral”; there’s not a magic formula to follow and it’s not really something you can plan for, but taking a look at some popular trends on social can help you craft better overall content and give you a betterMore

Sentiment analysis can do more for your brand than just tell you generally how people are feeling toward you at any given moment, and one great use case applies to one of the marketing darlings of the moment: Influencer marketing. Use it to pay attention to influencers in your industry and identify the best matchMore