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There’s the known unknowns- in this case, crisis communication plans your brand should already have in place- and the unknown unknowns. Sometimes things can pop up out of nowhere for your brand. How can you be prepared for something you can’t even anticipate? This post is here to help you prepare for exactly that. GotMore

Taking time to clean out the old to make room for the new is a good idea not just for your home (and probably the office fridge), but for your brand’s social media strategy too. It’s easy to get stuck in a social media rut, sticking to the same schedule and using the same imagesMore

Last week we looked at a preview of the conversation around the Oscars on Twitter and learned about WalMart’s advertising campaign that featured a series of short films created around a receipt (#TheReceipt). Each one had a different director, each known for different types of film storytelling, and attempted to tell the story behind- you guessedMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On live-streaming, especially Facebook Live For B2B brands whoMore

Spring break might be synonymous with teens getting into trouble on beaches away from home, but that stereotype isn’t the one every travel brand needs to incorporate into their marketing. While many brands will plan out their big campaigns ahead of time, there’s still time to prep for a last-minute spring break campaign if youMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

Which social networks do the people who work for a social media analytics company like to visit in their spare time and why? If that’s a question that you’ve ever pondered, we’re here with some answers for you. Got a question, comment or concern? Find us on Twitter @UnionMetrics. We asked: What’s your favorite social mediaMore

Video orientation can be a hotly contested subject: Should brands keep things vertical? Horizontal? Both, tweaking one for mobile and one for desktop consumption? Ford- with the help of Saatchi & Saatchi- decided to play with these different options in a video that cleverly uses a change in supposed orientation to point out potential dangerousMore

The right competitive intelligence can do wonders for your social media performance. With competitive analysis, you can benchmark your progress, learn from leaders in your industry, and see how your content measures up. Find out how you measure up One of the best ways to know if you’re doing well on social media is toMore