People are talking about your brand, sure, but what are they really saying? Sentiment analysis is trying to solve this problem. And while it’s far from perfect- sarcasm is still hard for some people to detect online too- it’s the best way there currently is to keep tabs on the feelings around your brand over time.More

Finding time to hang out with your friends gets harder in certain stages of your life, and Tostitos is here to remind us all to make those relationships a priority. Otherwise Jean-Claude Van Damme might steal our friends (and eat all of the snacks they had to share with us). You don’t want to getMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On Instagram and video marketing If your brand doesn’tMore

Do you run a Twitter chat, or are you looking to launch one for your brand? We’ve written an in-depth guide on how you can run your chat, what to measure around it and more. It covers every budget level and lays out all the questions you need to ask to have the best possibleMore

We get it; it’s frustrating. You’re just getting the hang of things for your brand on a particular social platform and BOOM, they go and change the algorithm. And maybe you only kind of understand what that means. But algorithms don’t have to be intimidating! They’re just a way for information to be organized, weightedMore

There you are, just minding your own business as a brand when a crisis strikes. Sometimes in hindsight it’s something your brand should have seen coming and prepared for. Other times it’s out of the blue and not something you could plan for, exactly, like Crockpot’s recent issues around the death of a popular characterMore

It’s hard to go wrong with dogs in advertising, and Google took this to the next level, wondering what it would be like to have Google Street View from a dog’s point of view. Specifically an Akita mapping out its ancestral homeland for tourists. Spoiler alert: It is adorable. PSFK explains the project: “Google JapanMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On Instagram Don’t fear vertical video: Instagram Provides TipsMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

Every person or team works a little differently, but it can also be helpful to see how other people and teams structure their “content flow” (or process for producing and publishing content for their brand) if yours is feeling a little stale or you’re just starting out and have no idea where to begin. GotMore