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Mistakes are inevitable, even on the best social media accounts. Some mistakes are more common than others, however, but being aware of them is the first step to fixing them! Make these small tweaks today to increase engagement with your fans and followers. 1. Posting the exact same content across social media channels We say it soMore

Twitter turns 10!

From a place for tech industry first adopters to post what they were having for lunch to a business requirement for customer service, marketing and more, Twitter has changed a lot over the last decade— and there’s certainly a lot of speculation around what comes next. Here’s our brief look at the last 10 years ofMore

#LastinLine at SXSW

As SXSW 2016 officially winds down and comes to an end, we wanted to highlight another great campaign we saw. Social media marketing agency Social Distillery was interviewing SX attendees on the ground who were last in a line, any line, and conducting a short interview to be featured on their #LastinLine site and acrossMore

Nobody knows what it’s like to be a Social Media Manager better than another Social Media Manager, right? Our very own SMM Sarah A. Parker is here to share her own perspective to help other SMMs with the tricky moments in their roles. Got a question, comment or concern? Find her on Twitter @SparkerWorks orMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On all that video content We all know eliciting an emotional response from our audience makes them more likelyMore

A key part of any social listening program is spotting trends, conversations or issues that are out of the ordinary. Anything that seems different is worth investigating. So how do you identify those issues? How do you know what to look for? One of the best ways to find these trends is to look for hashtagsMore

Have you tried our brand new Twitter snapshot report yet? You should! Our newest free analytics tool is a quick snapshot report with analysis on recently posted tweets about anything. Simply enter a search term, and you’ll get a report in just seconds that tells you about potential reach and impressions, tweet volumes and velocity, topMore

It seems like we’re talking a lot lately about changes to social media feeds, doesn’t it? Facebook’s always changing their News Feed algorithm, Twitter recently updated how some tweets are displayed in their timeline, and now Instagram is making updates to the order of posts in their feed. So, what’s Instagram changing and how willMore

To kick off SXSW 2016 our Social Media Manager, Sarah Parker, attended the W2O Group’s PreCommerce Summit. Here are five of her big takeaways from the day of panels, fire-side chats, and ten minute TED-style talks. 1. The unknown audience is becoming known. We’ve all heard the phrase “know your audience” ad nauseam by now,More

At Union Metrics we work hard to build the best products we can in the world of social media analytics, and that takes a lot of different talents. So one employee at a time we’re sharing what a day in the life of our jobs is like.  Seeing a name like “Product Designer” gives youMore