The Week in Social #316

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On influencer marketing Have we reached peak influencer? Maybe.More

Summer is winding down (at least we hear it does that in places outside of Texas) and kids are heading back to school soon, so we rounded up some of our favorite back-to-school campaigns to talk about what makes them work and what other brands can learn from them. Got questions or something we missed?More

It used to be that sending out a press release was the whole conversation; ship it and the story formed around it. Brands and those who were in charge of their messaging were in control of the story from beginning to end. The press release was the end of the conversation. Now sending out aMore

The best way to find out how your customers feel about something? Ask them. Target has made this a slightly more exciting and exclusive process by using a secret app to do it. From The Current Daily: “Studio Connect, as the app is called, was first developed back in 2016, but is only accessible throughMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On content and influencers Fraud is a rising problemMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

Every year Edelman is kind enough to keep tabs on the state of trust around various industries, and it’s no secret that for most industries trust has been on a sad and steady decline. Social media platforms are part of this erosion of trust, as Adweek reports: “The study reflected a widespread decline in trustMore

Twitter has been working on its health, diverting resources from product development to “drive healthy conversation” on the platform instead. A lot of articles critiquing or questioning this approach went up last Friday when they reported their latest earnings, but we wanted to focus more on the thread from their product lead Kayvon Beykpour: We’ve heardMore

As we near the 50th anniversary of the Apollo Program- and a public surge of interest in space exploration as a trip to Mars becomes more realistic- NASA is working with Samsung to give the public a taste of what it’s like to embark on a mission to the moon in “A Moon for AllMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. A little bit of everything Not sure where toMore