We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On all things video marketing If you’re considering addingMore

Good news! We’ve just added a ton of new insights data to our Instagram profile analytics. Union Metrics Instagram Trackers now include reach and impressions, even more detailed engagement reporting, story metrics, and follower analysis including demographics. You can now: Understand how your stories perform Determine which posts drive the most impressions for your account Learn whoMore

Trolls can be hilarious, trolls can be mean, and sometimes trolls can be dangerous. Most social media managers have their own systems for dealing with trolls, but it doesn’t hurt to have a policy in place for the team who handles social for your brand. Here’s an outline we came up with. Got questions orMore

An “Instagram aesthetic” is important to many Instagram users, from those with personal design taste to influencers and big brands who want to be easily identifiable to their fans and followers. So if you don’t have an established, purposeful aesthetic- the same thing as visual content marketing, largely- how do you create one? We’re gladMore

Last year Stoli came up with cocktails and more around the movie Atomic Blonde and this year they’re launching a similar campaign around the premiere of Red Sparrow, another female-led action film. From Marketing Dive: “Stoli is extending its brand partnership with 20th Century Fox beyond being the official vodka of ‘Red Sparrow’ and cameoing in theMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On video marketing Don’t know how to put aMore

Social media is supposed to be a place for humans to connect with other humans from all over the world, based on shared interests. They might also opt into following certain brands they love that are part of those interests. But they still want to interact with those brands on a human level, using humanMore

The Facebook algorithm is what most marketers have a lot of anxiety around these days. Knowing as much as possible about how the algorithm works gives marketers an edge, but it can also be hard to keep the changes straight. With that in mind we’ve written posts to keep you up-to-date- both specifically about howMore

We’ve been doing our best to keep you up-to-date with the latest algorithm changes across platforms- Facebook, Instagram and Twitter- but we haven’t discussed the intersection of algorithms and influencer marketing much. As influencer marketing shows no signs of slowing down, we might as well dive in. Got questions or something we missed? Find usMore