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Hyperlocal marketing is usually more associated with search than social media, but the latter has an increasing role in it. Local companies have a unique way to capitalize on this, combining more old-fashioned marketing techniques with newer technology. One vegan ice cream company in Austin recently did just that, hosting an “Easter Egg Hunt” from their Instagram page:More

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On Facebook and algorithms. Bookmark this and incorporate these tips into your social crisis comms plan: 10 tactics forMore

Live-streaming can be intimidating because there isn’t a lot of room for error. It’s just you and the camera. . .and however many other people are watching from the other side. If you’ve been wanting to give live-streaming a try but aren’t sure where to start, we’ve got some quick tips to get you upMore

It’s no secret that Facebook is prioritizing video in its News Feed algorithm and ever since we ran our Facebook November Experiment we found video performs best for us, as well. (Always test best practices on your specific audience, after all.) Months later, video still performs better for us than any other form of content we’veMore

Mistakes are inevitable, even on the best social media accounts. Some mistakes are more common than others, however, but being aware of them is the first step to fixing them! Make these small tweaks today to increase engagement with your fans and followers. 1. Posting the exact same content across social media channels We say it soMore

Twitter turns 10!

From a place for tech industry first adopters to post what they were having for lunch to a business requirement for customer service, marketing and more, Twitter has changed a lot over the last decade— and there’s certainly a lot of speculation around what comes next. Here’s our brief look at the last 10 years ofMore

#LastinLine at SXSW

As SXSW 2016 officially winds down and comes to an end, we wanted to highlight another great campaign we saw. Social media marketing agency Social Distillery was interviewing SX attendees on the ground who were last in a line, any line, and conducting a short interview to be featured on their #LastinLine site and acrossMore

Nobody knows what it’s like to be a Social Media Manager better than another Social Media Manager, right? Our very own SMM Sarah A. Parker is here to share her own perspective to help other SMMs with the tricky moments in their roles. Got a question, comment or concern? Find her on Twitter @SparkerWorks orMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On all that video content We all know eliciting an emotional response from our audience makes them more likelyMore

A key part of any social listening program is spotting trends, conversations or issues that are out of the ordinary. Anything that seems different is worth investigating. So how do you identify those issues? How do you know what to look for? One of the best ways to find these trends is to look for hashtagsMore