While there’s no magic formula for writing a winning post on any social media platform (if you discover one, please let us know), there are some best practices you can tap into as a starting point to discover what works best for your particular brand. We’ve already covered how to write a good tweet, soMore

Amidst all of the fancy #foodstagrams and perfectly lit, artful #brunch shots on Instagram there is also #unphotogenicfood. By most brand standards, that’s exactly what Domino’s Instagram feed is: Amateur shots of greasy pizza boxes rather than the cleaner, hopelessly aspirational shots of all its fast food brethren. And the reality is refreshing. What youMore

The Week in Social #270

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  All about content marketing and influencers If your contentMore

A heads up that our offices will be closed for a long Labor Day weekend, so if you have any questions, please allow us a little extra time to return your calls and emails next Monday (that’s Monday, September 4th). We’ll be back to normal support hours Tuesday, September 5th! If you do need anything, you can getMore

Our Social Media Summer School series is coming to a close as Labor Day approaches, so we wanted to make sure you had access to everything we’ve shared in one easy place. So here’s our Social Media Summer School wrap-up, with all of the resources you need in one place, all for free (or theMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

It’s no secret that video is the media format darling of the moment for marketers, but REI’s embrace of video isn’t limited to a single platform or format. Instead the brand sat down and thought through its voice and values before putting together a video strategy grown from its content marketing plan. This strategy includesMore

The Week in Social #269

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things video First things first: If youMore

No matter how sophisticated your social media strategy is (or isn’t), you likely have to report on two of the most common social media metrics – followers and engagement. Like us, you probably also have a lot of opinions on the significance and meaning of those two metrics, some of them negative. Followers is tooMore