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Yesterday, Twitter announced that they were shutting down Vine, our beloved short video service. In the past 23 hours, there have been 2.1 million tweets using the #RIPVine and #VineHallofFame hashtags. Twitter users all over the world have been sharing their favorite Vine videos, reminding us all of why it was so great. The firstMore

You’ve probably heard there’s a U.S. presidential election underway. With just a few weeks left before Election Day, it’s time to check in on Twitter and see how things are going. Early voting has started in many states. And more than 7.3 million people have already voted, according to CNN. Some states are reporting recordMore

Twitter and the second screen have done a lot for television, expanding our commentary beyond the scope of our living rooms and building digital communities of fans. For showrunners this is huge; live-tweeting encourages people to tune in at the original airtime of a show so they don’t miss anything or get spoiled, plus theyMore

You can now search within your Instagram Trackers to find just the posts you’re looking for! Search for posts that contain any keywords – not just hashtags. This makes it even easier to run a contest, focus on a specific part of a conversation, uncover trends, and so much more.  Log into your Union Metrics accountMore

Halloween is one week away, but don’t panic if you haven’t had hours to spend planning out a campaign. We’ve done most of the work for you! Here’s how your brand can have a successful Halloween on Instagram with just a little work put in from you. Figure out what applies to your brand HowMore

It’s safe to say that the internet has fallen in love with the design of the new LEGO bags from designers from the School of Visual Arts. They’re being praised all over social media, including Instagram and Twitter: A bag that turns your hand into a #LEGO. An awesome concept of #LEGObag designed… https://t.co/335K9ZrV9g #marketingMore

The Week in Social #225

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On what marketers need to know this week MostMore

We’ve covered a lot of Instagram territory over the years- and especially since we launched our Instagram analytics- so we thought we’d round up all of the most recent and useful pieces in one place for your easy reference. Consider this our best Instagram advice for brands. Got a question about something you don’t see here?More

A few months ago, we added a new analysis to our Twitter Trackers – the Tweet detail report. You can now see all kinds of useful detail about a Tweet – yours or someone else’s. Learn what kind of response a Tweet got, how many impressions it generated, who engaged with it and when, and more. ThisMore

Most likely you’ve already wrapped up planning for this year’s holiday campaigns, but in case you’re inheriting the responsibility last minute or just want to get a jumpstart on next year, we have some ideas for how to tap into the holiday spirit on social. Keep in mind these ideas are applicable to any kindMore