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Piper Jaffray recently completed their semi-annual “Taking Stock With Teens” survey. In this most recent survey, they asked teens to rate their most important social network. Snapchat lead the results, earning 28% of votes. Instagram was close behind with 27%. Twitter and Facebook were next, with others like Tumblr and Pinterest listed at the bottom. So, as a brand or business onMore

GIFs are great—  and certainly not going anywhere anytime soon if all the new GIF libraries and GIF keyboards showing up on different social sites are any indication. But the Tumblr-uninitiated sometimes think the platform runs solely on GIFs, which is not the case. Here’s our advice for moving beyond the GIF on Tumblr. MixMore

We’ll be at Social Media Marketing World in San Diego this week! Billed as the world’s largest social media conference, SMMW features all kinds of exciting social media marketing content, presenters and brands. It’ll be a great time and we’re excited to be a part of it. Will you be there? Come find us inMore

We talk so much about knowing your audience because it’s a necessary basis for any kind of campaign; you’ve got to know who you’re talking to, where, and how they like to be talked to in that place to make any kind of progress in a conversation with them. For band Miike Snow, building aMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On Instagram and Facebook Shore up your Instagram strategy with 5 Instagram Tips From Mercedes-Benz, Which Gets Superb EngagementMore

Have you read this new emoji interpretation study just released from researchers at the University of Minnesota? Lots of people have been talking about it this week. It got us to thinking about how brands can, do and should use emoji on social media. As the emoji research paper discusses, emoji have increased in popularity over theMore

At Union Metrics we work hard to build the best products we can in the world of social media analytics, and that takes a lot of different talents. So one employee at a time we’re sharing what a day in the life of our jobs is like.  Seeing a name like “Customer Success Manager” givesMore

Crisis communication isn’t new, but handling crises over social media still is. Over the years on this blog, we’ve talked about several different types of crisis situations and how to respond to them on social, but we’re due for an update. Got a question about social media crisis communication you don’t see covered here? Tell us about itMore

Is one of your social media accounts outshining all of your others, consistently getting much higher interaction and engagement? Do you find that your content performs much better on one social channel than the others? Here are the questions you need to ask to figure out why one is working so well and how youMore

Instagram is known for being one of the social platforms with more aspirational content, which makes this campaign from Sonic all the more interesting. Working with Goodby Silverstein & Partners (GS&P) they’ve developed square versions of their new Creamery shakes that will be available for purchase- and delivery!- at Coachella. Why square? Because of Instagram (evenMore