In an idea world you could just pull up a screen and it would show you a perfect single sentiment your audience was feeling- thrilled, happy, neutral, angry- and exactly what you needed to do in order to encourage or fix it. Unfortunately, technology is not quite there yet— but we do have a pretty goodMore

Hashtag Tracking as we once knew it on Instagram is dead. So what now? How does your brand track a campaign or run a contest? Fortunately there’s a better way that’s just as easy to execute: Using tagging and mentions on Instagram.  We’ll break it all down. Got questions or something we missed? Find usMore

Cinco de Mayo is on a Saturday this year, and Jose Cuervo is taking advantage of this rarity to launch a campaign getting consumers ready for the big day with a routine of “Cinco-cising” with support from actor James Van Der Beek. (And more, like an entire microsite dedicated to it.) Meant to gently mockMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On brand strategy and crisis comms Consumers increasingly wantMore

With 300 million daily active users, Instagram Stories have become a major part of the platform. Maybe your brand has dabbled in posting a few Stories, or maybe you’ve been too intimidated to try or didn’t know where to start. We’re here to help! We’ve got advice on how to create good graphics for yourMore

Wise words from Union Metrics Marketing Manager, Rebecca Allen, on how to leverage your owned media in your paid strategy.  Are you leveraging your owned media in your paid advertising strategy? In marketing, owned and paid media are typically separate channels, but there’s a lot you could learn from your owned media that can inform yourMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

KFC has a new sandwich out, and its release required the revival of its Colonel of the same name: The Extra Crispy Colonel. This Colonel is played by renowned, very tan actor George Hamilton. Hamilton is most likely not well-known to the younger demographic KFC is attempting to appeal to with its on-the-go crispy sandwichesMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On content marketing Don’t have a big team orMore

To round out our series on video marketing vs. algorithms (you can read about Twitter here and Facebook here) we’re covering Instagram. Got a question or something we missed? Find us on Twitter @UnionMetrics. What we know about the Instagram algorithm We’ve written about the Instagram algorithm a few times recently, from everything you need toMore