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There’s a lot of value in geo reporting aside from just getting a general idea of where your fans and followers live. In this post we’ll walk through a particular example: You’re setting up a bar in a new city and you want some local influencers to get interested in your brand. We’ll say your barMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things content One brand’s case study onMore

Impressions are one of those often shared-and-touted but less often fully understood social media metrics. We aim to demystify impressions because really understanding them means you can really put those numbers to work for you and your brand. So with that in mind, we want to break down the different types of impressions plus how youMore

Social media changes fast, so now along with the platform updates we share in The Week in Social, we’ll be bringing you some ideas for things to try with your brand’s presence on social based on each month’s platform updates. Got an idea or something that we missed? Tell us about it on Twitter @UnionMetrics.More

A heads up that our offices will be closed for Independence Day, so if you have any questions, please allow us a little extra time to return your calls and emails tomorrow (that’s Tuesday, July 4th). We’ll be back to normal support hours Wednesday, July 5th! If you do need anything, you can get in touch with us inMore

Former Red Sox player David Ortiz has retired, and now he’s asking- along with John Hancock- how he should spend his time in retirement. After all, he’s a #RetirementRookie. This clever ad lays out the premise and asks viewers to share their ideas. The best ones will be made into new videos: This is aMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things content marketing It’s easy to getMore

Summer reading lists aren’t just for the kids; they’re a great way to keep up with the latest in your industry or kick back while you’re traveling and get your mind rolling on something outside of your industry for a change. Either can get you re-energized and full of fresh ideas to bring back toMore