We promised you updates on noteworthy algorithm changes as they rolled out, and here we are. Just before the holidays, Facebook released some updates to the ever-changing News Feed that are relevant to marketers. Got questions or something we missed? Find us on Twitter @UnionMetrics. Everything we already knew about the algorithm If you’re notMore

Last month Instagram announced updates to Stories in the form of automatic archiving and Highlights that could be posted permanently (with the ability to edit selections) to a user’s profile. Since then, how have brands been embracing the new Highlights feature? We took a look at a few different brands, plus more ideas for usingMore

Since launching our Twitter Assistant in November, we’ve been reaching out to real users to see what they’ve been able to learn for their Twitter strategies from it. These are the insights shared from W. Andrew Powell, Editor-In-Chief at The GATE. Have a question or an insight you’d like to share? Find us on Twitter @UnionMetrics. 1.More

Celebrity-brand partnerships are nothing new in marketing, but they have evolved, particularly as younger audiences shift their trust from traditional celebrities to social media influencers. Some celebrities tend to straddle that line, however, with devoted social media followings based not only on their celebrity but also on their online presence. One such man is DJMore

The Week in Social #286

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing Work smarter, not harder; upcycle yourMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

If you haven’t played with all of the different modes available in Instagram Stories- or you have a little but aren’t quite sure what to do with them for your brand- we wanted to break it down for you quickly and accessibly. Got a question or something we missed? Find us on Twitter @UnionMetrics. What’s SuperzoomMore

Holiday campaigns are their own special undertaking, requiring brands to think through what about the season is important to their audience and still relevant to their voice, values and more. A lot of brands play it safe and stick to family values and schmaltz, which is fine but not particularly memorable. We’ve tried to pick outMore

The Week in Social #285

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  For the last working week of the year, we’re keeping things short and sweet. Read anything good that we missed? Share it with us on Twitter orMore

Please allow for a little extra time to return your calls and emails over the winter holiday, from Friday, December 22nd through Monday, January 1st. During this time, we’ll do our best to return all non-urgent requests within 24 hours and urgent requests as soon as possible. As always, you can get in touch with usMore