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We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On Facebook video and platform updates If you’re interested in capitalizing on Facebook LiveMore

Video is still the reigning content format of choice in marketing at the moment, but how do you add more video to your strategy if it’s already set in stone or full of other content types that are working for your audience? Here’s how to painlessly expand your social video strategy. Make an assessment You knowMore

Discussion of multi-channel social marketing strategy is everywhere for a good reason; your collective audience might be everywhere but most of them still have individual preferences on which platforms they like to hang out on, and you want them to be able to find the information they need from you in the place they prefer toMore

In another month, the US Democratic and Republican parties will meet at their conventions to officially select a candidate for President of the United States. However, as the final primary is held this week in Washington, D.C., each party already has its presumptive nominee – Hillary Clinton and Donald Trump. So, how are these candidates performingMore

This Sunday’s Tony Awards is likely to have a higher viewership than normal due to the runaway success of Hamilton, and Nordstrom is capitalizing on this moment by making the red carpet shoppable. As Marketing Dive covers: “Impulse buying is essential for fashion. The ability to measure those impulses is immense.; the ability to turn them intoMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On video, including Facebook Live and Snapchat. If you want to Facebook Live likeMore

The 2016 Summer Olympics are happening in Rio August 5-21st and we’re throwing back to the 2012 London Summer Games and how the Olympic sponsors measured up on Twitter with this infographic. What are you looking forward to during this year’s games? Tell us about it on Twitter @UnionMetrics. Featured image via Unsplash. 

We’re so excited to unveil two new advanced Instagram Tracker additions: geography and comment reporting! These are available to all Social Suite subscribers. New geo report in account and topic Trackers For any Instagram account or topic you’re monitoring, you can now learn a lot more about where the posts in your Trackers are comingMore

Think your customers aren’t on social media? We’d urge you to think again. Take, for example, the growing interest in streaming video: “Indeed, research has shown that only a small proportion (3%) of Periscope’s user-base are actually creating and broadcasting content, while the vast majority are purely watchers.” This trend holds true across social media andMore