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We rate dogs on Instagram

The best Twitter account is no doubt WeRateDogs with its character-building grit and never-ending flow of good dogs. As with any good multi-channel strategy, we decided to take this approach to Instagram and we asked the fine employees of Union Metrics to join in on rating their favorite dogs on Instagram. Got beef with our choices?More

Social media platforms are constantly evolving and they can be tricky to keep up with if it’s not your job to know everything that’s new. Fortunately for you that is our job and we’re happy to share our knowledge! So without further ado, here’s everything that’s new with Facebook so far this year. Got aMore

Vine is finally making the transition to Vine Camera since they announced a shutdown in October. What does that mean? We’ll let the team behind Vine explain: “Here’s what’s coming: in January, we’re transitioning the Vine app to a pared-down Vine Camera. With this camera app you’ll still be able to make six-second looping videos, andMore

If your Twitter conversation is feeling a little stale, it can be tempting to take a look at the Trends box and find something popular to jump in on. What better way to gain exposure for your brand, right? Well not every real-time marketing moment ends in a “Dunk in the Dark“; some are cautionaryMore

Video marketing is predicted to rise this year- at least by 8.2% according to eMarketer- and GE is just one brand finding new ways to explore video. In this instance, they decided to find out if you could fight fire with fire (sounds) and they decided to share it in 360 degree video format. WhyMore

The Week in Social #237

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing Wondering what the experts think aboutMore

Today, we unveiled a brand new way to navigate your Union Metrics account  - a quick and easy way to find exactly what you’re looking for. And it’s especially helpful in Trackers, so you can effortlessly jump from one Tracker report to another. Introducing our new left nav! It’s going to make getting around in your account totally painless.    You’llMore

Sometimes clients are really excited about new technologies, but lack the knowledge and resources to jump in the way their enthusiasm would like them to. Other times they’re terrified of anything new and skeptical that it could work for their brand. Either way, it’s up to agencies to help their clients get the most fromMore

We’ve shared a lot about what it’s like to work at Union Metrics over the years, tapping our employees to write about their experiences attending conferences or just a day in their life at the office. Maybe you’ve seen those posts and you’ve decided we sound like the kind of people you’d like to workMore

The 2017 College Football Playoff National Championship is tonight. Clemson and Alabama face off for the second year in a row. Who does Twitter support in the game? As of right now (about an hour before kickoff), Clemson is leading in Twitter votes. That includes the voting tweets from ESPN below, as well as general mentionsMore