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Much like Marriott, Taco Bell is now producing films based around their brand, but that tell a brand story rather than promoting a specific product. Taco Bell’s Taco Tales are a weekly series that’s smaller in scope and a little more freewheeling than Marriott’s Two Bellmen series of short films, which feel much more likeMore

The Week in Social #232

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.   On influencer marketing and social crisis As we always say:More

There’s a lot to learn from how celebrities present themselves on social media, no matter your brand or industry (it all comes back to brand voice and values in the end). With that in mind, here are the rules for successful celebrity presentation on social media. Got something we missed? Tell us about it onMore

2016 is almost over. For many, this comes as a huge relief. But no matter how you feel about the year itself, 2016 brought us many memes. Some jumped from their dark, niche corners of the internet to infiltrate broader culture. For example, you probably even saw you local newscast performing the Mannequin Challenge. So,More

Social platforms are constantly updating and it can be frustrating to keep track of not only all the changes, but what the implications are for your brand and its strategy. Since social media is our business, we’re sharing our most up-to-date knowledge with you, in this case with Instagram’s latest features and updates. Here’s whatMore

Just looking at the number of mentions your brand gets week over week and noting if they go up or down isn’t going to give you the best feedback on your social strategy, but looking at deeper forms of engagement will. Why? Let’s break down why you need to measure engagement and not just mentions.More

Last year REI decided to close its doors for Black Friday, encouraging its employees and everyone else to #OptOutside instead of shopping. This year, 275 other national and local organizations joined in the campaign, according to AdWeek: “Brands joining in the effort include Subaru of America, which will provide a fleet of vehicles in NewMore

The Week in Social #231

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On content marketing It’s that time of year: LauraMore

You’ve read about what a day in the life of our Marketing Manager, Rebecca Allen, is like, so we thought just like our Social Media Manager shared how our Facebook experiments have gone, you might want a more in-depth look at how some of our other digital marketing experiments have gone. This post covers everything inMore

We’ve talked before about how showrunners can get the most out of live-tweeting their shows alongside their audience, but sometimes the most helpful thing is taking a look at the most successful examples out there. With that in mind, we rounded up some of the best examples of live-tweeted shows and their strategies out there—More