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Denny’s social media strategy gets a lot of press for good reason: They’ve definitely found their brand voice and they aren’t afraid to experiment. This has earned them accolades both from industry pros and users for their approach on platforms such as Tumblr. Their latest venture was putting their spokespancake, Pancake, on Facebook Live earlier thisMore

The Week in Social #216

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On storytelling and content marketing If you think justMore

Today, we’re excited to announce a new Tracker report that’s been a long time in the making. Starting today, you’ll now have access to a state-of-the-art Tweet detail report in all Twitter Trackers. Our new Tweet detail report gives you everything you need to analyze a Tweet’s engagement and impact in incredible detail. Use this newMore

At Union Metrics we work hard to build the best products we can in the world of social media analytics, and that takes a lot of different talents. So one employee at a time we’re sharing what a day in the life of our jobs is like.  Seeing a name like “Customer Success Manager” givesMore

Social analytics can be a tricky business. Making meaningful business decisions based on these metrics can be hard. So lots of companies hire a social analyst, even a team of analysts, to help them turn data into insights. But many companies can’t afford and don’t really even need to hire an analyst. Small and medium businesses rarely haveMore

Brands need to relate to their audiences without alienating them, which can be especially tricky when courting a younger demographic or a mix of older and younger. You want to use GIFs and emojis and other things to seem fun and relatable, but how do you do that without being a Brand That Says BaeMore

We’ve had Instagram Stories for a little over week now and brands haven’t hesitated to start experimenting, particularly beauty brands. As Glossy notes, the learning curve is short on Instagram Stories since Snapchat Stories are so similar. “Consumers are already taking these actions — we don’t have to teach them how to interact with theseMore

The Week in Social #215

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On Instagram Stories and other updates Over a week into it, here’s a greatMore

Exciting product news! Today, we added two new advanced reports to our Twitter Trackers – geography and language. Use these new Tracker reports to better understand your audience and focus in on the tweets that are most important to you, based on where they were posted or what language they’re in. From there, you canMore