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When the longer hotter days of summer roll around even the brands get in on the excitement, though some are a little better at tapping into the summer spirit than others. We’re sharing the best summer campaigns we’ve seen so far this year, but if you’ve got one we’ve missed, let us know! You canMore

There’s been a lot of talk lately about brands and authenticity as several high-profile campaigns have performed poorly or been outright rejected, including Pepsi’s attempt at social commentary (which Heineken nailed) and Dove’s latest attempt to appeal to a more diverse set of women. The latter flopped in part because it seemed to stray from theMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On getting organized If you’re having trouble getting to everything,More

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

Our offices will be closed on Monday (that’s Monday, May 29th) for a long Memorial Day weekend. So if you have any questions, please allow us a little extra time to return your calls and emails. We’ll be back to normal support hours on Tuesday, May 30th! If you do need anything, you can get in touch with us inMore

Wise words from Union Metrics Marketing Manager, Rebecca Allen, on how to keep your paid content fresh.  Are your paid ads starting to get stale? Have you noticed weekly impressions are starting to decline? When you figure out which paid ads work on social media, it’s easy to get stuck in a routine. Fortunately, socialMore

We’ve written about crisis communication quite a bit over the years, especially how a comprehensive social listening program can help identify issues before they become bigger problems. Now that we’ve added sentiment analysis to our Social Suite, we wanted to explore exactly what sentiment data can do for crisis communication across all stages. Got aMore

Craft beer has gained a reputation for taking itself too seriously- remember that Budweiser ad that made fun of fussy craft brews and the fussy people that like them?- but Kona Brewing of Hawaii is here to remind us it doesn’t have to be that way. And we don’t have to be glued to ourMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  All about Facebook If you’re looking to increase yourMore

Monitoring the size and momentum of a conversation on social media is great. But to really know how successful a campaign was or how well your brand is performing, you need to know more than just how much people are talking about you – you need to know what people are saying. What topics areMore