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We’re about two weeks away from the Super Bowl, and for many marketers, it’s their favorite time of year. Agencies around the world have been working hard for months to craft new, interesting or controversial ad campaigns that stand out on the most highly coveted (and expensive) stage. What are we working on at UnionMore

We’ve found that to be truly effective on social media, you need a combination of paid and organic content. But how can you be sure that your paid campaigns are generating the most possible value? The key to an effective paid campaign on social media is better organic content. Start from a solid organic basic EvenMore

Don’t let the hours you spend creating helpful, (and hopefully) interesting content go to waste; be sure it gets in front of the eyeballs of your customers, fans and followers by promoting it in all the right ways across social. What are those right ways? Glad you asked. That’s exactly what this blog post isMore

Marriott’s back in Campaigns We Love with their third in the Two Bellmen series, this one topping 35 minutes in run time but staying true to the tone of the series with plenty of action surrounding a Marriott property but lacking in any overt sales pitches. It’s a new strategy for a new generation ofMore

The Week in Social #238

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing If you’ve done an audit andMore

We rate dogs on Instagram

The best Twitter account is no doubt WeRateDogs with its character-building grit and never-ending flow of good dogs. As with any good multi-channel strategy, we decided to take this approach to Instagram and we asked the fine employees of Union Metrics to join in on rating their favorite dogs on Instagram. Got beef with our choices?More

Social media platforms are constantly evolving and they can be tricky to keep up with if it’s not your job to know everything that’s new. Fortunately for you that is our job and we’re happy to share our knowledge! So without further ado, here’s everything that’s new with Facebook so far this year. Got aMore

Vine is finally making the transition to Vine Camera since they announced a shutdown in October. What does that mean? We’ll let the team behind Vine explain: “Here’s what’s coming: in January, we’re transitioning the Vine app to a pared-down Vine Camera. With this camera app you’ll still be able to make six-second looping videos, andMore

If your Twitter conversation is feeling a little stale, it can be tempting to take a look at the Trends box and find something popular to jump in on. What better way to gain exposure for your brand, right? Well not every real-time marketing moment ends in a “Dunk in the Dark“; some are cautionaryMore

Video marketing is predicted to rise this year- at least by 8.2% according to eMarketer- and GE is just one brand finding new ways to explore video. In this instance, they decided to find out if you could fight fire with fire (sounds) and they decided to share it in 360 degree video format. WhyMore