Schedule a demo


If the last time you looked at your social media crisis plan was more than six months ago, it’s time to review it. Don’t have one? There’s no time like the present. Do you have a plan for every kind of social crisis? You should have specifics in place for each of the following situations:More

Last Thursday marked the official first day of fall and even if the weather in your area isn’t cooperating with what the calendar says, social media is enthusiastically embracing the change of seasons, including the breweries. If pumpkin beer isn’t your thing, there’s still plenty of Oktoberfest-ing and other seasonal brewery activities to get excitedMore

Wineries are perfect for social media – you’re working with a delicious product in a beautiful setting, and content is abundant. However, promoting an alcohol brand on social does come with a set of challenges. To help with that, we’ve written a social media marketing guide specifically for wine and winery marketers. Our free guide can help you improveMore

Government agencies are not widely known for their sense of humor and relatability, but the TSA is hoping using the former can increase the latter via their Instagram account. Per Digiday: “We are trying to be professional, but we have a very dry sense of humor at times,” said Bob Burns, social media lead forMore

The distinction between a retweet and a quote tweet might seem small and insignificant, but there are some situations where one works much better than the other. While the reasons range from readability to some unwritten rules of social media etiquette- and either of those can fall under some personal preferences- here are our suggestionsMore

The Week in Social #221

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On content marketing, trust and winning over skeptics MarkMore

We’ve added engagement data to Twitter account Trackers! Tweet detail reports now include engagement metrics like actual impressions, clicks, likes, video views and more. These updates to our Tweet detail report mean you can track your Twitter performance all the way from the top of the funnel to the bottom. With this engagement data, youMore

If you think you have to wait until the end of a campaign in order to get all of the data around it you’re not only mistaken, but missing out on crucial real-time campaign data that could potentially dictate its success or failure. Not convinced? Here’s why mid-campaign measurement is crucial and you shouldn’t waitMore

It’s tempting to just take it easy during your off-season, but that’s the best time to plan content for the busy season and do a little community building with your existing fans and followers— not to mention your target audience who aren’t yet following you. Here are some of our suggestions for how travel brandsMore

“How often should you post on social?” is a tricky question. No matter how long you’ve been on certain platforms it can be tricky to know if you’re posting enough- or too much- or exactly when you should post next. With the right set of tools, however, you can narrow it down with confidence to aMore