The world of social listening is evolving pretty quickly right now. In just the past two months, the social media landscape has been forever changed by the activities of Cambridge Analytica, Facebook’s response to it, the new regulations surrounding GDPR, and more. Brands no longer have unfettered access to public Instagram posts for hashtag listening.More

If you haven’t played with all of the different modes available in Instagram Stories- or you have a little but aren’t quite sure what to do with them for your brand- we wanted to break it down for you quickly and accessibly. Got a question or something we missed? Find us on Twitter @UnionMetrics. What’s the emojiMore

You want your brand to be easy to find on Facebook so your fans, followers and customers can answer their questions or yell at you, accordingly. But how, exactly, does the Facebook search work? The News Feed keeps getting updated, so is search changing too? We had the same questions, so we did a little researchMore

Even if you aren’t a basketball fan, chances are you’ve heard of Steph Curry. It’s a mark of the sport that he’s considered smaller at 6’3″- the average professional player is around 6’7″- and ESPN had some fun debuting their latest campaign around the idea of smaller guys being the ones currently playing some ofMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On video marketing If you’ve been experimenting with InstagramMore

Facebook (who owns Instagram, lest we forget) says that Stories are the future, so we thought we’d dig into a little data behind that future and see what it could tell us. This is a very small data sample, so consider it more of a starting point for some experiments for your brand’s Instagram StoriesMore

If your brand wants to get more out of Instagram Stories but you don’t have the resources to develop elaborate, comprehensive Story content each day (they expire in 24 hours, after all, unless you add them to Stories Highlights on your profile!) you can consider Story takeovers. That’s when someone else- an employee, an influencer,More

The trend is local, organic fruit for your juicer, right? What about fruit that’s several hundred years old and also part of a still life painting? With 86% of Europeans missing out on their five-a-day, we wondered…how many would notice if fruit and veggies disappeared completely? pic.twitter.com/NjDA9T0ens — Philips (@Philips) April 23, 2018 All theMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. All about Facebook and Instagram The best updates onMore

It’s quick, it’s free and it gives you some simple, actionable suggestions for your Twitter account: It’s our Twitter Assistant. If you haven’t tried it yet, you can run one here. In this post we’ll break down how it works and what you can expect to get out of it. Got questions or something weMore