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The latest popular action short film on YouTube isn’t an indie darling— it’s a sequel to the first action flick Marriott (yes, that hospitality industry Marriott) made called Two Bellmen. This one is, appropriately, Two Bellmen Two. Marriott has promoted the short films on their social channels, but they also seem to be relying on socialMore

The Week in Social #227

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On content marketing Michele Linn asks The One ContentMore

If there’s one social platform you should experiment on above all others, it’s Facebook. With constant tweaks to the News Feed algorithm, mixing up your Facebook strategy at least a little bit can help keep you in the feeds of your fans and followers. With that said, it still pays to pay attention to theMore

Few of us can just throw a video up on Instagram and call it a day, guaranteed to see success from adoring fans and followers. We’ve got to be a little more strategic about our decisions, which is why we’ve put together these tips for you to perfect your Instagram video strategy. Got a questionMore

Netflix releases shows like they’re movies- all at once- but they have to promote them like good old-fashioned serial television shows in order to keep their existing audience’s attention while also attracting new audience members. That’s a complicated balance to maintain, and their success means that both movie marketers and television marketers can learn from the socialMore

Rivalries are old news, but Burger King came up with a fresh take to prank their fast food rival McDonald’s: They dressed up a Brooklyn location like the ghost of McD’s. This Burger King dressed up as a McDonald's ghost. Savage level 10/10. pic.twitter.com/yxGRQcS11Y — Elliot Tebele (@FuckJerry) October 25, 2016 The existence of an official-More

The Week in Social #226

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On content marketing Don’t have a style guide orMore

Yesterday, Twitter announced that they were shutting down Vine, our beloved short video service. In the past 23 hours, there have been 2.1 million tweets using the #RIPVine and #VineHallofFame hashtags. Twitter users all over the world have been sharing their favorite Vine videos, reminding us all of why it was so great. The firstMore

You’ve probably heard there’s a U.S. presidential election underway. With just a few weeks left before Election Day, it’s time to check in on Twitter and see how things are going. Early voting has started in many states. And more than 7.3 million people have already voted, according to CNN. Some states are reporting recordMore

Twitter and the second screen have done a lot for television, expanding our commentary beyond the scope of our living rooms and building digital communities of fans. For showrunners this is huge; live-tweeting encourages people to tune in at the original airtime of a show so they don’t miss anything or get spoiled, plus theyMore