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Now you can have a summary of your Union Metrics analytics emailed to you once a week! Sign into your Union Metrics account now to set your email preferences and sign up for the weekly digest. Or read more about the email digest and what’s included here.

After more than a month of fierce competition and online voting, the NBA All-Star voting comes to a close today. So, just a few hours before the polls close tonight, we took at look at how voting has been going on social media. Which players are getting the most votes? There have been more than 10 million #NBAVotesMore

The Week in Social #185

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On advertising and the law Did you miss the FTC’s new guidelines on native advertising? David Rodnitzky asks NowMore

Predictions for social marketing in 2016 were full of the continued growth of social video, and there’s no shortage of blog posts and experts in Twitter chats encouraging brands to do more with video. But once you’ve got your video content marketing plan and started producing and sharing, how do you know it’s working? We’reMore

What’s it like to work at Union Metrics? We’re based in San Francisco, with an office in Austin, Texas. We have thousands of paying customers and have been around since 2010 (in fact, our TweetReach snapshot report is even older than that!). This means that you can depend on us to be here for you asMore

CES 2016 may have just come to a close, but there are still plenty of lessons to take away from the show and apply to next year or any other conference your brand is attending this year. Have any specific questions we don’t address here? You might want to check out our post about everything you needMore

We’ve been covering the social conversation around The Golden Globes since 2011, and it has truly been a delight to see it evolve over the past six years. Yesterday saw more than 3.5 million tweets about the Golden Globes, with the biggest spike in tweets coming about an hour before the broadcast ended (9pm CT) according to data fromMore

The Week in Social #184

It’s a new year, and The Week in Social is back! We hope everyone had an excellent holiday, and we’re ready to once again share with you the best things we got our eyeballs on this week. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On the law. In case youMore

From time to time, our Editor-in-Chief Jenn Deering Davis gets a bee in her bonnet about a trend in social media, marketing or analytics. Occasionally one of those bees leads to a new edition of the editor’s column. This is one of those times.  This week, we learned that Twitter is considering adding some length toMore

There are the brands who set the best practices for social platforms, and then there are the brands and individuals who learn from those best practices and blaze their own trail. If you’re looking to infuse a little creativity into your brand’s social strategy across platforms in 2016, we have some inspiration for you! OnMore