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By now you’ve probably heard of direct-to-consumer Casper mattresses, especially if you listen to podcasts. But if that has been your only exposure to Casper advertising, perhaps you’re not staying up late enough to catch their new videos inviting insomniacs to call in: If you’re confused by the lack of branding, that’s part of the point;More

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing Here are The 4 Ways toMore

We’ve written a lot about Instagram over the years so periodically we like to gather and update that advice, adding in new information around platform updates and shifts in best practices. Consider this the latest and greatest in our Instagram advice for brands. Got a question or something we missed? Find us on Twitter @UnionMetrics.More

Most people use their Trackers to monitor their own accounts across channels, as well as a hashtag or campaign or two. That’s great! But those are just a few of the ways you could be using your Trackers. Here are our tips for getting more from your Trackers (and as a reminder, Trackers provide real-time dataMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

Regulars on the cereal aisle have probably noticed something big missing from the Cheerios boxes: Buzz, their bee mascot. Buzz’s absence is a purposeful move by the brand, meant to highlight the declining number of bees in the wild, further tying into their larger campaign to #BringBackTheBees. After all, the honey in their cereal dependsMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On video If you’ve been wanting to venture intoMore

Spring is in the air and it’s time to get those cobwebs out of your social media strategy! We created a social media spring cleaning checklist just for you, so you can be sure you’re covering everything in order to freshen up your strategy: You can take this checklist and run, or read about theMore

We’re so excited to announce that we just released our brand new geo filters! Create Instagram and Twitter Trackers based on posts filtered by location. Geo filters are perfect for when you want to track only posts from a specific geographic area. They complement our existing in-Tracker geo report that allows you to report onMore