You can’t log into Instagram without seeing an influencer post somewhere in your feed, and those posts aren’t so uncommon on Twitter or Facebook either. But if you’re the brand, how do you go about finding the right influencer to work with, especially if they’re not a big name you’ve probably already seen working withMore

The Instagram algorithm changes, then Facebook makes major changes to the Instagram API. Should your Instagram strategy be changing too? Let’s talk through it. Got a question or something we missed? Find us on Twitter @UnionMetrics. All about the algorithm We’ve written everything you need to know about the Instagram algorithm before, including how itMore

Chances are the biggest Amazon delivery you’ve ever received wasn’t a 40-foot long box with air holes, addressed to some dinosaur wranglers. Unless you’re Chris Pratt and Bryce Dallas Howard, in which case you’re unveiling the contents of that box- which was delivered via Jeep Wrangler motorcade- today. There’s a lot to unpack here, andMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On content marketing Somehow it’s already June (?!) soMore

Do recent privacy laws have you feeling confused about how you can use social data? To successfully reach your target audience, it’s crucial to have a comprehensive social listening program in place so you can gather valuable data and insights that can inform your strategy. But with Facebook’s latest changes to the Instagram API andMore

Measuring influence is one of the hottest topics in social media marketing right now, which means there’s a lot of advice— and a lot of confusion. We’ve written about how you can identify the right type of influencer for your brand before, but we wanted to get into more of how you measure the impact ofMore

Spoiler alert: As with most things, there is no perfect, one-size-fits-all answer. The optimum length for your Story is going to vary based on what your audience wants to see from you. Fans of a celebrity might be happy to watch them max out their Story monologuing about their day, for example, while another brandMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On Instagram strategy If you struggle to keep upMore

Our offices will be closed on Monday (that’s Monday, May 28th) for a long Memorial Day weekend. So if you have any questions, please allow us a little extra time to return your calls and emails. We’ll be back to normal support hours on Tuesday, May 29th! If you do need anything, you can get in touch with us inMore