Were you fooled by any brands on Easter Sunday? There were quite a few attempts to fool consumers, many of them starting early since target audiences would presumably be away from phones and computers the day of. So what makes a good April Fool? Obviously humor and cleverness can be subjective, but some basics ringMore

In response to the recent Instagram API changes Facebook just announced, we’ll be making a set of updates to our Instagram profile Trackers. As we add new or update existing functionality, which we’re doing daily right now, we’ll post the latest information here. All Union Metrics Instagram account Trackers need to be connected to anMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On brand voice and content marketing Here’s a goodMore

That coveted Instagram #aesthetic: When your posts and Stories are Instantly recognizable because of the style you’ve cultivated on the platform over time. Color palette, fonts, framing and more are all part of the consideration. It’s visual branding at its finest. But sometimes it’s really hard to read. Keep your audience in mind when you’re designingMore

Author note: Since things coming out of Facebook are continuing to evolve, we’ll be updating this post with new info as we get it.  In January, Facebook announced plans to deprecate the existing Instagram API over the next year. However, a few days ago they quietly and unexpectedly accelerated that timeline, slashing rate limits to aMore

A lot has changed on Twitter over the years when it comes to promotional best practices, but some things have stayed the same (spoiler alert: don’t be spammy). What do you need to know in order to promote yourself or your brand on Twitter? We’re glad you asked. Got more questions or something we missed?More

There are the sophisticated and cool among us who always know about the latest modern art exhibit and have it on their calendars as a must-see event. Then there are the rest of us who ask ourselves, at least internally, if two old vacuum cleaners encased in plastic columns are really art? Some of usMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. Influencer marketing and algorithms Which level of influencer isMore

There has been less talk about the Twitter algorithm than the Facebook or Instagram algorithms lately, but it’s still smart to keep up with the latest that’s understood about how it works and what that might mean for your brand’s strategy. Got a question or something we missed? Find us on Twitter @UnionMetrics. What weMore

Instagram Stories are gaining in popularity; they now have 300 million daily users, which is more than Snapchat. We recently went over how brands can create better Instagram Stories and analyze them in a webinar and we wanted to break some of those examples down further here. Got questions or something we missed? Find us on TwitterMore