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You put a lot of time and effort into your social strategy: Researching, posting, measuring, and more. It can be incredibly frustrating when all of that time and effort doesn’t seem to be paying off. But how do you know when to be patient and when something just isn’t working? We’ve got some tips coveringMore

It’s not VisitScotland’s first time in Campaigns We Love and that’s because they keep coming up with engaging campaigns designed to draw travelers in. Their latest is more immersive than ever while requiring little effort on the part of the participant: Simply download their new free app and you can “experience some of Scotland’s mostMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing Familiar with the concept of contentMore

What do you measure on social media? There are so many metrics you could pay attention to, but who has time to track – and improve – 50 different things? It’s better to monitor your progress against a smaller set of important goals, versus monitoring everything under the sun to see what sticks. Not sureMore

Every year we comb through the SXSWi schedule to find the panels and sessions we think sound interesting and informative around the industry. So without further ado, here’s our batch for SXWi 2017! Got one we missed? Tell us about it on Twitter @UnionMetrics. On all things social video Social Video and the Future of ConsumptionMore

There’s the known unknowns- in this case, crisis communication plans your brand should already have in place- and the unknown unknowns. Sometimes things can pop up out of nowhere for your brand. How can you be prepared for something you can’t even anticipate? This post is here to help you prepare for exactly that. GotMore

Taking time to clean out the old to make room for the new is a good idea not just for your home (and probably the office fridge), but for your brand’s social media strategy too. It’s easy to get stuck in a social media rut, sticking to the same schedule and using the same imagesMore

Last week we looked at a preview of the conversation around the Oscars on Twitter and learned about WalMart’s advertising campaign that featured a series of short films created around a receipt (#TheReceipt). Each one had a different director, each known for different types of film storytelling, and attempted to tell the story behind- you guessedMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On live-streaming, especially Facebook Live For B2B brands whoMore

Spring break might be synonymous with teens getting into trouble on beaches away from home, but that stereotype isn’t the one every travel brand needs to incorporate into their marketing. While many brands will plan out their big campaigns ahead of time, there’s still time to prep for a last-minute spring break campaign if youMore