Twitter has been working on its health, diverting resources from product development to “drive healthy conversation” on the platform instead. A lot of articles critiquing or questioning this approach went up last Friday when they reported their latest earnings, but we wanted to focus more on the thread from their product lead Kayvon Beykpour: We’ve heardMore

As we near the 50th anniversary of the Apollo Program- and a public surge of interest in space exploration as a trip to Mars becomes more realistic- NASA is working with Samsung to give the public a taste of what it’s like to embark on a mission to the moon in “A Moon for AllMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  We’re going to try to keep it short and sweet this week for the U.S. holiday, but we still wanted to keep you on track with theMore

Social media moves fast. We don’t have to tell you that; you live it every day. So how else can you stay on top of what’s going on without being overwhelmed by all the noise? You should try our new social alerts! We recently rolled out new custom insights and alerts to help you quickly understand what’s mostMore

Miss yesterday’s webinar on Digital PR? Now you can watch it on-demand here. What did we talk about? Here’s what was on the official agenda: It’s time to do social for PR right: Target influencers and measure full social impact to create authentic relationships with your customers and media contacts Scale marketing intelligently: Use the learnings fromMore

Some brands have built themselves and their community on Instagram and almost nowhere else. So how have they done it? And how can your brand learn from what they’ve done? Here are our best takeaways from how Instagram niche retail markets itself. Got questions or something we missed? Find us on Twitter @UnionMetrics. Outdoor VoicesMore

Fashion brand /Nyden doesn’t do things in a traditional way, designing collections for seasons that incorporate the latest trends. Instead, they consider themselves a “platform with a soul”, working with different fashion influencers and their audiences via Instagram to create something new. Via The Current Daily: “Influencers are asking their audiences to answer polls toMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  We’re going to try to keep it short and sweet this week for the U.S. holiday, but we still wanted to keep you on track with theMore

Since the dawn of digital, marketers have been able to prove ROI in nearly every channel except for one: PR. Join us to see how- fueled by Digital PR tech- it’s finally possible to measure, manage and expand PR’s impact on the entire marketing mix. What is Digital PR? Digital PR leverages trust across theMore

Whether you’re new to the social game or just wanting to take a step back to refocus your brand’s approach, it’s not a bad idea to reconsider where your energy is going. Got a question or something we missed? Find us on Twitter @UnionMetrics. The most important question to ask Are you focusing your resourcesMore