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Social media does not sit still. There is always a new platform popping up that Kids Today are using and new features being tested all the time on more established platforms. It can be hard to keep up, even when that’s your job. So how do you which trends are worth experimenting with and incorporatingMore

We’ve been checking in on the conversation around the Big Game ads for the last few weeks, seeing what it was as teasers were released and how it changed as we got closer to kickoff. This year saw a lot of brands deciding to tackle political and social issues in their ads and this approachMore

If you’re a regular reader of the blog you’ll have noticed by now that we always encourage a spirit of experimentation in how brands approach social media. Plan the majority of your content from reliable data and feedback from your audience, but also leave some room to try new things and have a little fun.More

The Week in Social #240

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.   All about Facebook Facebook announced some more tweaksMore

Just a few days left before Super Bowl 51. Brands have been ratcheting up their promotion this week, many of them releasing teasers or even their full ads. We’re up to more than 40 advertising brands whose ads will be running during the big game. So, how have these ads been received on Twitter? AMore

The last thing any brand wants is to get slapped with a big fine from the FTC for violating its social media disclosure laws, whether you’re an agency, a client, or a smaller business just venturing into the world of social media marketing with influencers. With that in mind, we’ve gathered up the latest informationMore

Whether you’ve been a Union Metrics customer for years- in which case, thank you!- or you’re considering our metrics, we want to make sure you know how to get the most out of them. Last year we released a lot of product updates, including some advanced reporting to take you deeper into your metrics thanMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

VR (or virtual reality) has been one of the hot topic issues for marketers lately, and the sponsors behind the Puppy Bowl are incorporating it into this year’s Big Puppy Game: The “Puppy Bowl Virtual Reality Experience” will let viewers experience the game through the point of view of one of the puppies playing, Buttons. So while it’sMore

The Week in Social #239

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.   On visual marketing and crisis comms A consistentMore