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The marketing industry talks a lot about how brands need to be more authentic and more human, but we as a society also all know brands still need to sell their products in order to stay in business. The key is to tap into values that a brand’s target audience holds without making your product theMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On video marketing If you’re planning to live-stream yourMore

Building an Instagram following can seem daunting, especially in the current era of Instagram influencer marketing, where those influencers have hundreds of thousands or even millions of followers. It can be tempting to skip ahead by buying some Instagram followers as either a personal or traditional brand, but that’s not a good idea for severalMore

Social media provides an amazing way to collect tons of customer feedback without having to do very much work at all. You don’t need to spend time sending out questionnaires or recruiting focus group participants. You can simply turn to the thousands of customers talking about your brand on social media to find out exactlyMore

Hashtags are still key to discovery on Instagram—  that much hasn’t changed. But what, if any, are the new rules for hashtags? We dug around to see what about tried and true best practices has shifted and what’s still solidly the same. Disagree? Got something we missed? Find us on Twitter @UnionMetrics. What’s the sameMore

Small and medium businesses obviously don’t have the same resources the big behemoth brands do, and it can be frustrating to read content aimed at large teams with budgets you can only dream of. With that in mind, we wrote this one just for you SMBs! We’re small ourselves, so we’re speaking from experience. AndMore

Brands can get into a lot of trouble when they try to take on social issues— see the recent backlash against Pepsi, for one example. It’s difficult to come across as sincere in understanding and caring about the nuances of important societal issues when everyone knows you’re still a brand who ultimately has a productMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On influencer marketing and the FTC Once again, aMore

It’s no secret that agencies need to stay on top of social trends and keep their clients happy, with all of their changing needs on top of shifting social trends. It’s not an easy job, but having reliable social media metrics makes it much easier than scrambling to piece things together from a difficult, complicated reporting system.More