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Do you remember what you said you’d do “One day” on Twitter, maybe five years ago? Virgin Atlantic does, and they just might send you on a trip to do it. Per PSFK: “The airline recently launched its ‘One Day’ campaign, which pulls user tweets that begin with ‘One day I will…’ and broadcasts themMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On content marketing, social and video If your Twitter strategy is feeling stale, here areMore

Are you a destination or tourism marketer? If so, you might be interested in our brand new – free – social media strategy guide. Destination marketers face a unique set of challenges and opportunities when using social media to attract visitors. Social media is the perfect platform for reaching potential travelers, but how can you most effectivelyMore

Social strategy feeling stale? Summer is a perfect time to take stock of your social media strategy and shake things up. We always encourage brands to leave room for experimentation, so here are some ideas for social experiments you can try. Got some ideas we missed? Let us know what you think; we’re always listening on Twitter @UnionMetrics.More

Since its launch on July 6, Pokémon GO has been a viral hit. People everywhere are playing and talking about it. Since its launch, there have been 10.5 million tweets about the game, with 2.3 million on Sunday, July 10 alone. In fact, fans are currently posting more than 200,000 tweets an hour about it. Here’sMore

Should your brand be geotagging your posts on Instagram? Yes! This not only lets interested profile viewers know exactly where your store is located, where your office is or where your products are sold, it lets them know it’s a place they can tag on their own posts too if they’re so inclined. So howMore

Facebook Live and live-streaming video in general might be the current talk of the town, but seriously cool things are still happening with the 360 degree video option on Facebook too, including a whole new way to see The Metropolitan Museum of Art in New York (The Met). From their Facebook Page: “Architect Richard Morris HuntMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On platform updates and new features Facebook changed their algorithm- yes, again- to concentrateMore

We’ve talked a lot about hashtag strategy and how it’s smart to combine large popular hashtags with smaller niche hashtags to maximize your content’s reach, especially on Instagram. Today we wanted to go a little more into why it’s so important to find the right niche hashtags for your posts and how to find them. A great place toMore

In case you missed it, we recently rolled out geo reports (alongside comment reporting) available through the Union Metrics Social Suite. So what exactly can you learn from geo reporting? We’ll share several different ways to use it, and the first is what brands can learn from customer geotags. Got a question, comment or concern? See usMore