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If you’re a brand on social media, you should have a crisis communication plan in place. If you don’t, there’s no time like the present to get that done! Here’s how to ensure you’re prepared for a social media crisis. While you’re crafting that plan or checking in on and refreshing an existing one, youMore

Brands have a very delicate balance to strike, working to reach their audiences across social media in a way that’s current, friendly and brand-appropriate without coming across as pandering or trying too hard. It’s easy for attempts to tap into current social media trends to go wrong, though; we’ve all seen the examples of brandingMore

When’s the last time you checked in on your Twitter account with some real, hard numbers? Maybe there’s a hashtag you’re curious about, or a keyword in your industry, or a link to a piece you just read or wrote. How far is it traveling on Twitter? Who’s talking about it the most? You canMore

Platforms are always releasing new features and it can be hard to keep up, even if you’re a social media super-user. With that in mind we took a look at what we thought were the most interesting new social features launched so far in 2017. Got a question or something we missed? Find us on TwitterMore

Last Saturday was the first of April and so the brands were doing their fooling, to various levels of success and amusement. One that actually seemed hit home? Snapchat’s Instagram filter. Wait, what? Why would they do that? Recode breaks it down nicely: “In case you don’t get it, allow me to dissect the frog: Facebook andMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things video video B2B and B2C marketingMore

Our Social Media Manager recently attended Tech Talks in Austin, giving a talk on social media in the afternoon and attending sessions on content marketing and community building. Here are her best takeaways from the day (aside from the fact that every conference should have an afternoon ice cream social), in her own words. Got aMore

You can do a lot with our social media analytics, but we don’t want that knowledge to have you feeling overwhelmed. Sometimes it helps to see exactly how you can apply analytics to different parts of your brand strategy, so here are a few ideas. Got questions or something we missed? Find us on Twitter @UnionMetrics.More

We talk a lot about the importance of experimenting with your social strategy where you can, but you might be wondering just how exactly you should do that. After all, more is at stake when you’re representing a brand! With that in mind, here are our best tips for when you want to try somethingMore

By now you’ve probably heard of direct-to-consumer Casper mattresses, especially if you listen to podcasts. But if that has been your only exposure to Casper advertising, perhaps you’re not staying up late enough to catch their new videos inviting insomniacs to call in: If you’re confused by the lack of branding, that’s part of the point;More