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We’ve had Instagram Stories for a little over week now and brands haven’t hesitated to start experimenting, particularly beauty brands. As Glossy notes, the learning curve is short on Instagram Stories since Snapchat Stories are so similar. “Consumers are already taking these actions — we don’t have to teach them how to interact with theseMore

The Week in Social #215

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On Instagram Stories and other updates Over a week into it, here’s a greatMore

Exciting product news! Today, we added two new advanced reports to our Twitter Trackers – geography and language. Use these new Tracker reports to better understand your audience and focus in on the tweets that are most important to you, based on where they were posted or what language they’re in. From there, you canMore

While we’ve offered a lot of general tips and best practices for social media over the years, sometimes you need advice that’s a little more specific for your industry. Today we’re looking at how you can create the best beverage content for social media. Got any questions or know of something that we missed? FindMore

Multi-channel marketing can be tricky. Your brand needs to achieve the right balance of a comprehensive presence across platforms without straining your resources or repeating yourself to the point that you annoy your customers, fans and followers. So how do you market across channels without annoying any of the aforementioned? We have some tips toMore

Explore Minnesota Tourism decided to get visitors to come to them by first going to those visitors. . .in the form of a giant, Instagram-ready box. These boxes, called MNstagrams, shared two different Minnesota experiences, as laid out in AdWeek: “One of the 8-by-8-by-8-foot containers—they’re dubbed MNstagram booths—sports a wilderness motif that evokes the state’s BoundaryMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On content marketing If you’ve got archives of content to work with, here’s howMore

You’ve seen all the buzz about Instagram Stories this week and probably watched a few of the Stories at the top of your feed, but maybe you’re still not sure when you should use Stories versus posting to Instagram as you regularly do. It’s a cool new feature, especially if you don’t have time toMore

Experimenting with different content formats across your social presence is important, but sometimes it can be hard to know where to start with all of the different options available. If you’ve been curious about trying out Instagram’s app Boomerang, here are a few ideas for when to use it: Replace a GIF: Any action thatMore

This year’s big International Sporting Event is about to start and you might need to do some serious retooling of your brand’s social content strategy if you were planning to mention it in any official capacity. You can download the official social media guidelines here, but AdWeek covered a pretty comprehensive sampling of what youMore