We’ve written about how to use Superzoom in Instagram Stories before, but we thought we’d quickly highlight that they’ve switched up the available Superzoom settings to some new and fun things you can play with instead of the original four choices: Hearts Paparazzi Fire Nope Bummer Surprise TV show Beats Dramatic Bounce Test out the onesMore

Mark your calendars for Tuesday, September 25th because Union Metrics Co-Founder Jenn Deering Davis will be on the next TrendKite webinar discussing how you can tell impactful stories with social-powered PR. What’s on the agenda? Grow your brand: Track effective social engagement metrics and reach your audience Increase your reach: Create meaningful content to spread your brand’sMore

Here’s a frustrating scenario: You’ve put a ton of work into understanding the target audience for your brand and tailoring your content for that audience. Then you start publishing that content and launching campaigns around that content, but when the results come in, it turns out an entirely different audience is consuming that content. MaybeMore

When social media is your PR

Here’s a good question: How does earned media and PR fit into your strategy when you don’t have a big team or a big budget? As Tiffaney Fox Quintana said in TrendKite’s Rebuild Consumers’ Trust: The Rise of Digital PR webinar: “Everything social is PR these days.” Sometimes social media is all the PR you have the resources for.More

A Supreme brand move

There are two things you may or may not be familiar with, reader: Supreme, a cult streetwear brand, and Farmland, a pork producer. What happened next may or may not surprise you: Supreme released a hat with a logo that bears striking resemblance to that of Farmland’s. But rather than get litigious, Farmland decided toMore

Week in Social #320

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. All about video If your Facebook video strategy needsMore

Whether your job title includes marketing, communications or PR, you work in an increasingly digital world. And that means your earned media and PR activities have an impact far beyond the publications you’re mentioned in, especially on social media. Social media provides a channel for your earned media to spread and generate a whole newMore

Influencer marketing has been a sort of wild west of marketing for a while now as brands and influencers experiment with new and different approaches— and government regulators like the FTC decide what is and isn’t explicit enough advertising. Brands can take several approaches to working with influencers, from paying a lot to work withMore

The Week in Social #319

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On influencer marketing If you still think influencer marketingMore

A heads up that our offices will be closed for a long Labor Day weekend, so if you have any questions, please allow us a little extra time to return your calls and emails next Monday (that’s Monday, September 3rd) while we’re on holiday support hours. We’ll be back to normal support hours Tuesday, September 4th! If youMore