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The Week in Social #220

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On video marketing 360-degree videos are resource intensive toMore

We’ve always made it easy to analyze and monitor the conversation on Instagram around hashtags. But today, we’ve made it even smarter! You can now create far more complex rules to be sure your Trackers find exactly the Instagram posts you’re interested in. Easily filter through millions of posts on Instagram to pinpoint the precise conversation you’re looking for. If you have aMore

On the one hand entertainment brands seem to have it pretty easy— everyone is always look for the next thing in entertainment and they’ve usually got a lot of resources behind their marketing efforts. On the other hand, creativity can always be dulled having to run through a gauntlet of approvals and that eager audience canMore

At Union Metrics, our analytics aim to answer your biggest social media questions, saving you time and helping your improve your social media strategy. We know our customers come to us at different places in their social media journey; some have established routines and others are starting from scratch. And in many steps along that journey, your publishing needs require more thanMore

Keeping track of the conversation around your competition- in addition to paying attention to what they’re saying and doing themselves- should be part of your social listening strategy. This will not only help you keep track of your share of voice in your industry, but also keep you from ever getting caught off-guard when itMore

Some brands just have a leg up on their content and the London Zoo- with all of their access to cute and fascinating animals- is definitely one of them. While the zoo had been broadcasting via Periscope, they’ve recently switched over to Facebook Live where they have a more established and engaged audience, according to Econsultancy. EconsultancyMore

The Week in Social #219

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On where you should be on social and howMore

We’ve noted many times that hashtags are the key to discovery on Instagram. We also know it’s easy to get stuck in a rut of using the same hashtags on your Instagram posts once you figure out which ones your community uses and you establish a good posting cadence. It’s important to take a littleMore

No matter what industry you’re in you can always benefit from examples of creativity in social media marketing from any other industry. We took a look at some alcohol brands going beyond the standard product shot on their social feeds to really engage their fans, followers and customers with creative social marketing. Consider how you couldMore